MANCHESTER, UK – September 16, 2008 – Digital marketing agency LakeStar Media have today announced that they have appointed Neil McKay to the position of CEO.

The dynamic 36-year-old former Group Commercial Officer at Big Mouth Media will be heading up the fledgling digital media agency one year after its formation, bringing over ten years of innovative online marketing experience and a proven track record of helping some of Europe’s largest brands achieve their online financial goals.

McKay is relishing the challenge: “I’m delighted to be joining LakeStar Media and very excited at the prospect of helping all our clients achieve significant online growth and net profitability.”

Welcoming McKay’s appointment LakeStar Media MD, Demetrious Loizou said: “Neil is focused, forward-thinking, extraordinarily talented and extremely experienced in how to grow businesses profitably. His appointment comes at an exciting time in our development and marks our intention of turning LakeStar Media into one of the UK’s leading digital agencies.”


Notes to editors:
1. LakeStar Media are a digital marketing agency based in Manchester offering a professional and individually tailored service to all their customers. Established in 2007, LakeStar deliver a mix of Search Engine Optimisation (SEO), affiliate marketing, pay-per-click (PPC), online media planning and social media services for their customers.

2. Neil McKay was formerly the Group Commercial Officer at Big Mouth Media following their merger with Global Media Web Marketing in 2006. Prior to that merger Neil was Global Media’s UK MD.

3. Further information about LakeStar Media can be found at

Press contact:
For further information or to arrange an interview with Neil McKay or Demetrius Loizou contact:
David Wilson, Press Officer,
Tel: 07802 475307

Published on: 12:00AM on 16th September 2008