Reed Business Information UK (Europe's biggest online and offline b2b publisher) and Research Now, the international online fieldwork and panel specialists (RNow) have joined forces to offer a unique new online panel for companies requiring specialist research.

RBI and Research Now will build, operate and sell specialist co-branded online panels of business professionals utilising the brand relationships RBI has with b2b industry decision makers i.e. its website users and magazine readers.

RBI and RNow will work together to create, develop and manage the co-branded, invitation-only panels providing access to genuine, verifiable and highly profiled respondents working in key business sectors for market research.

The first of these panels will comprise of IT Decision Makers, utilising RBI’s web products and publications including Computer Weekly and ComputerWeekly.com. Further panels utilising RBI’s leading b2b products in vertical markets are envisaged as the agreement develops.

RBI has a wealth of relationships with key industry decision makers across a range of vertical and horizontal markets including IT, HR, aerospace, electronics, agriculture, science, recruitment and hospitality.

RBI brings over 100 market leading brands to an audience of 30 million decision makers worldwide through its multi-platform media of web products, magazines, exhibitions, conferences and industry awards.

Head of Research at Reed Business Information UK, Diane Lewis commented:

“This is an exciting initiative for RBI. Our agreement with Research Now provides us with access to a wealth of panel management experience to construct b2b panels that create a unique audience community and enhance the brand experience for our website users and magazine readers.”

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Enquiries:

Diane Lewis, Head of Research, Reed Business Information
diane.lewis@rbi.co.uk
T: 020 8652 8065

Nick Watt, Senior Research Manager, Reed Business Information
mailto:" nick.watt@rbi.co.uk
T: 020 8652 8015

Jan De Iulio, Key Account Manager, Reed Business Information
jan.de.iulio@rbi.co.uk
T: 020 8652 8564

About Reed Business Information:
www.reedbusiness.co.uk

Reed Business Information UK brings over 100 market leading brands to an audience of 30 million decision makers worldwide through its multi-platform media of web products, magazines, exhibitions, conferences and industry awards.

Reed Business Information has over 100 market products across 18 business markets from IT and aerospace to travel and hospitality and we own world-famous brands, everyday names such as New Scientist, Computer Weekly, Flight International, Farmers Weekly and Estates Gazette.

Our subscription and community websites consistently beat their rivals in visitor numbers and subscribers, and our magazines and events are some of the most recognised and respected in Europe - whether on or offline, they’re must-reads for industry decision-makers.

About Research Now:
www.researchnow.co.uk

Research Now is the leading international online fieldwork and panel specialist.

Research Now owns 29 proprietary online panels across Europe, Australia North, Central and South America and Asia comprising more than 2 million active panellists globally .

Research Now’s online panels are used by leading research agencies and some of the world’s best known companies.

Research Now has 14 offices – Paris, Frankfurt, Hamburg, Munich, London, New York, Chicago, San Francisco, Los Angeles, Dallas, Toronto, Athens, Sydney and Melbourne.

Research Now is an independent public company quoted on the AIM market of the London Stock Exchange.

Published on: 12:00AM on 17th September 2008