LeadPoint, the world’s first lead exchange marketplace has revealed that the average debt for a consumer searching online for debt advice is over £20,000.

“In the current climate there are an increasing number of consumers going online looking for debt advice. Our research found that the average debt amount for these consumers was £22,365 and on average consumers have four creditors,” said Justin Rees, LeadPoint UK Head of Marketing. “As the economy worsens, this trend is set to increase and lead generation will play an important role in putting these consumers in touch with the companies that can help them.”

LeadPoint currently trades Mortgage, Loan, Private Medical Insurance, Debt Management & IVA and Life Insurance leads with ASU leads due later in the month. Lead Buyers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up. LeadPoint allows companies to generate new business as well as complement their existing business by getting into new markets.

“There is a real opportunity for brokers to use lead generation to diversify into new areas and take advantage of the increase in consumers looking for debt advice,” said Rees. “We sell around 300 debt leads a day and have experienced a steady increase in demand for these lead types. LeadPoint Debt lead buyers can filter by debt amount, number of creditors and postal area.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media inquiries:

Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179

Published on: 12:00AM on 18th September 2008