Customer-centric platform enables superior customer management

18 September 2008: The betting and gaming systems provider, LVS ( has partnered with SAS UK (, the leader in business intelligence and analytics, to launch an enhanced Enterprise Gaming Platform; a unique customer-centric gaming platform aimed at international betting and gaming operators.

The new offering combines SAS’ Customer Intelligence and Marketing Automation software with the LVS Gaming Platform, enabling betting and gaming operators to become more efficient, analyse customer information in greater depth and gain a better understanding of customer behaviour, preferences and betting patterns.

It offers operators an analytical approach to their marketing initiatives, enabling them to maximise the effectiveness of their communications and improve their customers’ experience, which will ultimately drive increased revenues. Furthermore, the enhanced platform will help operators to identify and limit fraudulent activity, whilst ensuring all activity is conducted fairly and openly.

The platform is unique in providing operators with the capability to monitor customer activity in real time, examine betting patterns and manage customers in terms of marketing campaigns, development of loyalty schemes, forecasting of customer behaviour and development of compelling customer offers.

Ian Manocha, Managing Director of SAS UK SAS, comments: “As the betting industry becomes increasingly competitive, it is imperative for operators to provide a more customised service to each and every one of their customers. SAS software enables operators to easily manage sophisticated, timely and personalised intelligence driven customer interaction, improving response rates and revenues. Together with LVS, specific betting opportunities can be finely targeted at relevant groups or individuals, based on a much more comprehensive view of the customer.”

Simon Ordish, CEO, LVS, comments: “International Betting and Gaming providers are under constant pressure to deliver improved services and facilities for their customers. Our partnership with SAS has resulted in a unique offering to a provider that puts their customers at the heart of our solution.”

LVS and SAS are exhibiting together at the 7th Annual European i-Gaming Congress and Expo ( in Barcelona on 23rd – 25th September 2008, Booth 674.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. With innovative business applications supported by an enterprise intelligence platform, SAS helps 44,000 organisations improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

About LVS

LVS was established in 1992 and its expanding team comprises more than 60 highly experienced technology and betting professionals. A recognised force in the betting industry, LVS has a reputation for quality and innovation. The company develops and supports the Advanced Gaming Platform and sportsbook systems for global organisations. Customers include Victor Chandler International, Calcio, Offside, Megasports World, Bwin and William Hill.

Published on: 12:00AM on 18th September 2008