18 September 2008, London, UK – The Search Works, the digital performance marketing company and the UK’s largest search specialist, today announces that it has been appointed by Rackspace Hosting (www.rackspace.co.uk), the world’s leader in hosting, to handle its pay-per-click (PPC). After beating 11 other search specialists in a competitive pitch, The Search Works landed the account with the help of the agency matching service, Bulldoza (www.bulldoza.co.uk).

With the increasingly competitive nature of the hosting solutions market, Rackspace has identified search as a powerful medium for lead generation. The hosting provider is confident that an increase in online presence is an effective way in which to build brand and drive sales.

Fabio Torlini, Rackspace’s Marketing Director, commented, “With a major portion of our marketing budget spent on search, it was crucial that we recruited an agency that could take our search strategy to a new level and increase our online visibility. We are confident that The Search Works is best placed to do just that.”

Chris Simpson, The Search Works interim MD says “We are thrilled to be bringing our specialist expertise to a brand that understands the importance of investing in PPC. We’re looking forward to helping Rackspace fine-tune its search spend.”


About The Search Works

Headquartered in London, England, The Search Works is a digital performance marketing company and the UK’s leading search engine marketing specialist. Founded in 1999, the company provides pan-European digital and search marketing campaigns using TSW Searchware 4 technology and the unparalleled knowledge and expertise of its client services team, enabling clients to achieve higher online visibility whilst measuring and maximising returns from online marketing spend. The Search Works continues to build on its success of the past nine years to deliver considered and highly-targeted search marketing solution services, first rate customer service and technological expertise on behalf of its broad range of blue chip clients including Asda, Debenhams, easyJet, Estee Lauder, Eurostar, First Choice, Interflora and The Carphone Warehouse.

In the latest New Media Age Marketing Services Guide, The Search Works was named as the UK’s top search marketing agency with a turnover of £88.62m, over £10m more than it two closest rivals combined.

About Rackspace Hosting

As the world’s leader and specialist in hosting, Rackspace® Hosting is changing the way businesses worldwide buy IT. Rackspace delivers computing-as-a-service, integrating the industry’s best technologies into a flexible service offering, making computing more reliable and affordable. A trusted partner to companies of all sizes, Rackspace enables IT departments to be more effective. Rackspace is distinguished by its award-winning Fanatical Support®, furthering the company’s mission to be one of the world’s greatest service companies. Rackspace featured in the top 30 of both the Sunday Times 100 Best Companies to Work For list, 2008, and the Financial Times Great Place to Work Awards, 2008. Rackspace's portfolio of hosted services includes managed hosting (www.rackspace.co.uk), email hosting (www.mailtrust.com) and cloud hosting (www.mosso.com). For more information on Rackspace Hosting please visit www.rackspace.co.uk or call 0800 988 0100.

For further information, please contact:

Rachel Cotton / Zaira Puddephatt

Firefly Communications


+44 (0)20 7386 1554

Published on: 12:00AM on 18th September 2008