Orange launches exclusive music services

London, 16 June 2004. Orange today announces the launch of two exclusive music services to mark the start of a programme of entertainment for Orange music lovers. From 1 July, Orange customers can turn DJ and remix their favourite tracks on their phones with Fireplayer ®. They will also be able to download full-length tracks directly to their phone using the Music Player without the need for a separate music-playing device.

The two new services represent deals signed by Orange with technology providers and record labels to provide its customers with a choice of tracks from a wide range of artists. Fireplayer, provided by Bounce Technology and Music Player, provided by Chaoticom are exclusive to Orange for 12 months.

Orange has confirmed deals with V2 and Warner Music and is in the process of finalising deals with all the major record labels and some independents to secure content for both products. The music deals allow Orange to provide a broad range of music for both Fireplayer and Music Player.

Mark Ashford, Head of Entertainment at Orange UK said:
“The launch of Fireplayer and Music Player demonstrates the Orange commitment to music, striving to ensure that our customers receive the most exciting music experience through their phones. Orange is committed to ensuring that customers have the choice of the latest products and services on their phones.”

Beth Appleton, New Media and Business Development Manager from V2 said:
“The Mobile Music Market is fast becoming a critical part of our business and we are very pleased to be working with Orange and their partners Chaoticom and Fireplayer to provide alternative music products and services for music fans. The continued growth and development of the mobile arena in the UK is very exciting and we look forward to seeing the results of this innovative partnership.”

Orange will be demonstrating the new services at the Orange music 247 tent at this summer’s music festivals, including Glastonbury, T In The Park and Reading & Leeds. Fireplayer will be profiled by a selection of DJ ambassadors at these events, including DJ Yoda, Rob da Bank, Ali B and Dub Pistols’ Barry Ashworth, who will be supporting Orange over the summer music festival season.

Both products are free to download and tracks can be downloaded easily via Orange World:

Fireplayer: Using the phone keys, Fireplayer users can add sound effects, vocals, beats, bass and save their own mixes as True Tone ringtones. Once a track is downloaded they can record as many different mixes as they wish.

Music Player: Users can download their favourite full-length music tracks from a constantly updated list of the latest tunes and listen to them wherever they go without the need for any extra devices.

Crispin Futrille of Bounce Technology said:
“Working closely with Orange over the past few months has allowed our two companies to develop a truly unique and innovative music product that has never been available before. Orange's great relationship with the music industry coupled with our technology know how has made this all possible”.

Dr. Bathsheba Malsheen, CEO of Chaoticom said:
"Chaoticom is excited to be working with Orange on the groundbreaking Music Player mobile music service. For the first time, UK mobile customers will be able to download the actual tracks they hear on the radio and in clubs directly to their mobile phones."

Orange customers can use Fireplayer and Music Player on a wide range of handsets available on the Orange network, without the need for any additional equipment. We are working with handset manufacturers to extend the range of compatible handsets. At present they include:

· Motorola MPX200
· Nokia 6600
· Nokia 7610
· Nokia N-Gage
· Orange SPV
· Orange SPV E100
· Orange SPV E200
· Sony Ericsson P900
· Sony Ericsson P800

Fireplayer and Music Player: pricing and availability
Both products are free to download. Downloaded tracks for Fireplayer will cost £3.50 and at launch there will be approximately 20 songs divided into Rock, R’n’B, Chart and Dance. Each downloaded song on Music Player will cost from £1.50. At launch there will be tracks from over 200 artists to choose from. New artists and tracks will be added constantly.

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Notes to Editors
Orange, wirefree and any other Orange product or service referred to in this release are trademarks of Orange.

Orange UK provides high quality coverage to 99% of the UK population, and offers roaming to pay monthly customers on 288 networks in 128 countries and to pay as you go customers on 28 networks in 22 countries.

At the end of September 2003, Orange UK had over 13.4 million active customers, more than any other UK network, making it the UK’s number one.

In October 2003, Orange UK won the Mobile Choice Consumer Awards - voted for by readers of Mobile Choice magazine – for Best Network Operator for the third year running, and for Best High Street Retailer

The sixth annual J.D. Power and Associates UK Mobile Customer Satisfaction Study published in June 2003 showed that Orange ranks as the number one telephone service for customer satisfaction in the contract sector in the UK. J.D. Power and Associates 2002-2003 United Kingdom Mobile Customer Satisfaction Study based on a total 2,111 consumer responses. Orange was ranked number one in 1998, 1999, 2000 and 2001, when the contract and prepay sectors were combined, and was ranked first in the contract sector in 2002 and 2003.

Information about Orange can be found on the Orange website at www.orange.co.uk and media information can be found at www.orange.com

Bounce Technology is a leading developer of enhanced mobile and internet multimedia applications. Since 2000, Bounce Technology has licensed software to major record companies and consumer brands including Warner Music, EMI, Universal Music, and Coca-Cola. For more information please contact Bounce Technology on +44 (0)20 7801 6255 or email info@bouncetech.co.ukFireplayer®® is a registered trademark of Bounce Technology Ltd.

Chaoticom Inc. is Europe’s leading supplier of mobile music download solutions. Chaoticom has developed a mobile music distribution platform for network operators that uses a revolutionary technology to compress, secure, and distribute media content over wireless networks. Chaoticom is based in Andover, MA U.S.A.

The Chaoticom mobile music solution runs on mobile devices and supports leading mobile operating systems such as Microsoft Smartphone and Symbian, among others.

For further information, call the Orange media centre on 020 7984 2000 or 07973 201 911

Published on: 12:00AM on 16th June 2004