Internet marketing company, Online Media Group (OMG) has appointed Caroline Bridges as Client Services Director.

A professional marketer, Caroline joins OMG from the Aviva Group where she held a number of strategic marketing roles at Norwich Union and RAC, including Head of Marketing Strategy, Planning and Customer Insight.

The role of Client Services Director is a new one within OMG and will involve Caroline in working closely with the Group’s 150 plus clients, ensuring their campaigns are optimised and helping to explore new routes to market.

Richard Syme, OMG’s Chief Executive commented, “We are delighted to welcome Caroline to OMG. Her appointment is key to our strategy in the UK, which is based on excellent client service and a commitment to brand protection. Understanding our client’s core businesses and aligning our products and services as closely as possible to their real demands helps ensure our offering remains relevant to major brands. Caroline has that insight and brings a unique perspective as a former marketer for a global financial services group.

“While OMG is growing rapidly in other markets both here and in Europe, we remain the UK’s biggest affiliate network for finance and insurance clients and it will always be an important sector for us. Issues such as compliance and brand protection are absolutely critical to our clients and it will be Caroline’s job to continue developing our proposition in this area.”

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For further information please contact:

Gordon or Liz at Maw Communications on 01603 505845
Hilary Ball at Online Media Group on 01603 697700

Notes to editors:
OMG Network has been running affiliate programmes for some of the UK’s biggest brands since 2002. Clients include; Direct Line, Barclays, WHSmith, Eurostar and Cancer Research UK.

OMG Network was the first network to introduce affiliate account managers and still maintains a higher ratio of account managers to advertisers and affiliates than any other established network. It is the most successful UK network in the financial and insurance sectors.

In September 2008, OMG expanded into Europe. The Group launched OMG Poland with an office in Warsaw and also began running performance marketing campaigns in France, Germany and Spain.

Published on: 12:00AM on 29th October 2008