WATFORD, England, October 7 /PRNewswire/ -- Salmon Limited ("Salmon"), a specialist in delivering eCommerce solutions, today announces the implementation of a new eCommerce platform to support Stylo plc ("Stylo") - the UK's second largest independent shoe retailer - and their brands, including PriceLess, Barratts, Discount Shoe Store, Petitfeet, Big Shoe Boutique and Nineteen Twentyone.

Stylo's new platform and eCommerce websites have been built using SAFE(TM) (Salmon's Application Framework for eCommerce), a series of pre-configured, reusable and customisable eCommerce components combined with a mature project delivery methodology. SAFE(TM) speeds and simplifies the delivery of very sophisticated eCommerce solutions, significantly lowering the risks traditionally associated with launching a new eCommerce capability, or replacing an existing eCommerce platform.

Ken Platt, E-Commerce Manager at Stylo said, "SAFE(TM) was affordable, fast to implement and supported our multiple brands. Its "out of the box" functionality met all of our requirements, supporting our online needs as well as giving us complete control over our eCommerce environment. We now have a scalable platform in place that meets our customers' desires now and will cope with increasing levels of traffic and our changing business needs in the future."

Stylo will benefit from sophisticated functionality for marketing campaigns, as well as better merchandising, content and order management. Common business processes are re-used across the business and at each point of interaction (store, contact centre, web, etc). The technology behind the eCommerce platform is a single instance of IBM WebSphere Commerce Enterprise Edition.

Salmon provided Software and I.T. Services, including: project management, analysis, design, build, test and training, whilst ensuring the solution was delivered for a fixed price.

Salmon has integrated IBM WebSphere Commerce with Cybersource payment gateway, Mercado for optimised search and browse and Coremetrics for online analytics and marketing optimisation. The eCommerce platform has also been integrated with Stylo's back office systems including sales, despatch and catalogue requests, so that information can be horizontally shared across the business, resulting in the ability to provide a totally integrated experience for the customer.

The sites will be hosted by Rackspace whilst Salmon are responsible for supporting the databases and application software.

About Stylo plc

Stylo boasts a formidable portfolio of businesses, and its expansion and growth is reflective of nearly a century of experience and sound business acumen. This has made Stylo plc the leading shoe retailer it is today.

Over the years there have been many changes, exciting developments and mergers but Stylo has always retained its positioning at the forefront of British shoe retailing. Today there are over 175 Barratts stores, 156 Dorothy Perkins and 75 Bay Trading branded concessions and 206 discount footwear outlets under the PriceLess fascia.

About Salmon

Salmon is a highly innovative regional systems integrator whose commitment to on-time, on-budget projects is increasingly embraced by the leading names in retail, insurance and financial services markets. Since 1989, leading brands have been turning to Salmon for its ability to build, integrate and support business-led systems that add measurable competitive value to their day-to-day operations - and to their bottom line. Salmon quickly understands business needs, creates realistic development schedules, and efficiently delivers solutions to plan; based around an ethos that marries a depth and breadth of development skills, with a management process that removes virtually all risk from successful project roll-outs. Customers include Argos, Ann Summers, Bristol & West, Halfords, ICI Paints and Swiss Re.

Salmon is headquartered in Watford, Hertfordshire and has offices in the US, China and Australia. For more details about Salmon visit http://www.salmon.com

Web: http://www.salmon.com

Published on: 12:00AM on 8th October 2008