Platform-A to provide UK advertisers and agencies with full suite of marketing solutions powered by the Web’s most advanced advertising technologies

London, UK - AOL announced the launch of Platform-A across the UK, offering advertisers access to one of the largest online advertising networks with the most comprehensive suite of marketing solutions and Web’s best ad technologies. Clients also will have a single point of contact to purchase and manage activity across Platform-A’s multiple digital marketing channels, improving the strategic impact of online campaigns

Brendan Condon, Managing Director of Platform-A International, comments, “With Platform-A, we can offer advertisers what no other ad network can: brand advertising at scale, performance advertising across multiple media, and targeting at scale. AOL already has a very strong consumer presence in the UK and this launch builds on that by providing advertisers a powerful and effective way to reach online consumers.”

Michael Steckler, Managing Director of Platform-A UK, adds, “From today, the UK online advertising market will benefit from the increased effectiveness and efficiencies of working with one partner across multiple media channels including quality portal opportunities, our video and mobile advertising networks, affiliate marketing and social media. We have aligned our enterprises in the UK to build the optimum operation, lead by a team combining strengths across the business to provide the best experience for our advertising and publishing partners.”

Platform-A also introduced today a new brand identity that demonstrates the business' scale and reach, boldness, impact, simplicity and change. Learn more at www.platform-a.co.uk

"We’re offering advertisers unmatched scale with Platform-A," commented Condon. "And we offer our advertisers and publishers bold, innovative solutions that are effective and impactful as well as being simple and easy to use. That's who we are and that's what this logo demonstrates."

Platform-A includes AOL’s network, Advertising.com’s third-party network, audience insights and behavioural targeting from TACODA, international digital ad serving business ADTECH, mobile ad serving network Third Screen Media, and affiliate marketing network buy.at.

AOL announced the expansion of Platform-A into Europe in June 2008 and appointed Brendan Condon head of Platform-A’s International operations, based in London. Michael Steckler was appointed UK MD of Platform-A, and announced a new leadership structure for the UK in July, 2008.

ends

About Platform-A
Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution.

Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.co.uk

Contact

AOL/Platform-A

Joanna Burton

Joanna.Burton@Platform-A.com

020 7092 2009


Louise Greeves / Nina Howse

advertising@midnight.co.uk

01273 666200

Published on: 12:00AM on 8th October 2008