Experian, the global information services company, today announced that the John Lewis Partnership has appointed Experian CheetahMail as its e-mail marketing partner of choice in the UK.
The deal will see the John Lewis Partnership using Experian’s global e-mail marketing and customer intelligence service to optimise all of its permission-based e-mail marketing campaigns for its John Lewis, Waitrose and Greenbee businesses.
The John Lewis businesses will be able to quickly deploy highly personalised e-mail messages to thousands of customers using Experian CheetahMail’s powerful data insight, scalable technology and strategic consulting services. To achieve the highest returns from each campaign, e-mails will also include lifecycle and re-marketing messages unique to each customer’s profile.
Luke Kingsnorth, Development Manager at the John Lewis Partnership, commented: “As one of the UK’s most trusted brands, it is important that we communicate with our customers on a one-to-one level. This means using only the most relevant information to reflect the relationship that each customer has with John Lewis, Waitrose and Greenbee. Based on our evaluation, Experian CheetahMail stood out as the company most capable of delivering against our e-mail marketing requirements.
By working with Experian CheetahMail we have a partner that understands the retail landscape and can use its technology and industry experts to drive real commercial value from e-mail marketing activities for the John Lewis Partnership.”
Steve Lomax, European Managing Director for Experian CheetahMail, said: “The John Lewis Partnership has an excellent understanding of how to use digital marketing to enhance the overall customer experience and increase brand loyalty. Its decision to appoint Experian CheetahMail underlines its strategic approach to using e-mail to communicate effectively with its customers and we look forward to working closely to further increase online revenues for the John Lewis Partnership.”

Published on: 12:00AM on 8th October 2008