9 October 2008, London, UK – The Search Works, the digital performance marketing company, today announces its appointment by Thomson Worldwide Holidays to manage the company’s natural search requirements. The Search Works was awarded the contract due to its extensive experience in the travel industry and its previous success working on paid search campaigns for other TUI brands over the last three years.

Thomson Worldwide is investing heavily in its eCommerce strategy to increase online conversion in 2009. As a cost-effective customer acquisition channel, search will be expected to drive much of the desired traffic. The Search Works will undertake a comprehensive architectural and content review of the new Thomson Worldwide site in order to increase visibility on natural search listings and attract high quality, relevant visitors.

Jo Geary, Online Marketing Manager, Thomson Worldwide says: “What we needed was a dedicated team of SEO experts, rather than a marketing agency that pays lip service to natural search. While our previous experience of The Search Works has been in paid search we feel that the SEO team are very well equipped to meet our brief.”

Chris Simpson, Interim MD, The Search Works, added: “We are delighted to be able to showcase our unrivalled travel knowledge in a different discipline. We have lots of high-profile SEM clients in the travel industry, now we can prove that when that experience is combined with specialist natural search skills, we can deliver the most comprehensive search package in this sector.”

The Thomson Worldwide account will be led by The Search Works’ newly appointed Head of Search Performance, Gary Reid who will work closely with the other internal teams serving the TUI Group.

Geary continues: “Working with one agency was our ideal scenario, now we are able to combine our search strategy, make paid search work even hard for us and improve ROI from both disciplines.”


About The Search Works
Headquartered in London, England, The Search Works is a digital performance marketing company and the UK’s leading search engine marketing specialist. Founded in 1999, the company provides pan-European digital and search marketing campaigns using TSW Searchware 4 technology and the unparalleled knowledge and expertise of its client services team, enabling clients to achieve higher online visibility whilst measuring and maximising returns from online marketing spend. The Search Works continues to build on its success of the past nine years to deliver considered and highly-targeted search marketing solution services, first rate customer service and technological expertise on behalf of its broad range of blue chip clients including Asda, Debenhams, easyJet, Estee Lauder, Eurostar, First Choice, Interflora and The Carphone Warehouse.

In the latest New Media Age Marketing Services Guide, The Search Works was named as the UK’s top search marketing agency with a turnover of £88.62m, over £10m more than it two closest rivals combined.

For further information, please contact:

Rachel Cotton / Andy Nankervis
Firefly Communications
+44 (0)20 7386 1554

Published on: 12:00AM on 9th October 2008