Virgin Games, the leading on-line games portal has exclusively appointed dgmAffiliates to its consolidated affiliate marketing business after a 4 way pitch process.

Virgin Games, winner of the 2008 A4U Award for the Best Casino and Gaming Affiliate Program, has consolidated its three gaming brands, Virgin Casino, Virgin Poker, and Virgin Bingo into dgmAffiliates. dgm secured the Virgin Games business after being selected as the most complimentary affiliate network to work alongside Virgin Games own in house network.

The win came about after a competitive pitch process, with the UK largest affiliate networks being invited to pitch. It was dgm’s consultative approach and the designation of dedicated account team to coordinate activity across the three Virgin brands that secured the win.

Pierrick Leveque, Head of Affiliates at Virgin Games, said “We are looking forward to a rewarding 3-ways partnership between Virgin Games, the dgm affiliate network and their publishers. Virgin Games’ CPA offer on dgm will be the ideal network complement to our award winning in-house revenue-share affiliate programme. Affiliates have been instrumental to our growth in the past year, and we strongly believe that our partnership with dgm will help maintain this momentum in the coming years.”

Carl Davis, dgm’s Chief Executive Officer commented, “dgm have worked hard to develop our consultative approach and keep our customers needs at the forefront of our development. The Virgin Games win is testament to how far we have come this year. We are thrilled that Virgin Games recognised this and have given dgm the opportunity to work with them.”

The programs for all three brands were launched on Monday 29th September.

For further information please visit our website ( or contact Chris Russell-Smith, Marketing Director, on or call 02079434266.

About dealgroupmedia UK Ltd
Dealgroupmedia UK Ltd (Dgm) is a private limited company. The company was originally founded in 1999 as dealgroupmedia, the UK’s first affiliate network provider. In 2003 the company extended its portfolio of performance-based marketing products, launching its online advertising network and acquiring leading Search Engine Marketing specialist IBNet plc. This formed Deal Group Media Plc.
In December 2007 dgm UK was the subject of a successful management buyout from Deal Group Media Plc. The mbo was lead by the then Chief Technical Officer, Carl Davis and former Group Chairman, John Porter. In Jan 2008 dealgroupmedia announced a number of senior appointments as part of a company wide restructure of itrs operational units. The restructure put our customers at the core of the business and focusing efforts on providing customer service excellence.
dgm operates across the spectrum of vertical sectors and counts some of the biggest and most respected brands as clients including: Avis, Sainsbury’s Bank, Orange, Pipex, T-Mobile, Virgin Media and Vodafone.

dgm work with the UK’s leading media agencies including Diffiniti/Carat, i-Level, Manning Gottlieb/OMD, Mediacom, Universal McCann and Zenith Optimedia. dgm has established long-term relationships with the world’s leading providers of search including AOL, Google, Lycos, MSN and Yahoo! Search Marketing.

Published on: 12:00AM on 10th October 2008