Coremetrics, the leading provider of digital marketing optimisation solutions, today unveiled Coremetrics 2009, a significant technology upgrade to Coremetrics BenchmarkTM, Coremetrics ExploreTM and Coremetrics SearchTM along with further refinements to the award-winning Coremetrics AnalyticsTM solution. Coremetrics 2009 takes the guesswork out of digital marketing optimisation and delivers what no other solution in the industry can: the industry’s only peer-level benchmarking solution that accurately and easily measures marketing results against the competition. Coremetrics 2009 also delivers significant enhancements that pave the way for visitor-centric marketing – including powerful new tools for understanding mobile users and their interactions with online campaigns.

Coremetrics Benchmark gives businesses a highly visual and customisable dashboard for analysing their site’s performance competitively and historically. Clients can compare their business’s performance against a vertical and a sub-vertical, as well as against the historical performance of their site. Coremetrics 2009 helps businesses understand whether they’re doing marketing right.

Coremetrics Explore is an ad-hoc reporting application that empowers businesses to independently create custom reports on the fly, without having to rely on IT or on an analytics vendor. With Coremetrics 2009, businesses can take advantage of Explore’s new best practice, standard reports to more quickly gain insights into business trends such as marketing channel shift and visitor engagement. Marketers can more easily customise their reports to deliver the right data to the right stakeholders in the right context by taking advantage of new functionality, including:

· Mobile Analytics to understand the role mobile devices and carriers play in the success of online marketing campaigns. Users can correlate the data with other values such as pages seen, product purchased, marketing channels, visitor geography and more.

· Relational Zoom to immediately relate one set of data to multiple data sets, and uncover hidden data relationships.

Matthew Burgess, senior analyst, eCommera, said: “The new release of Coremetrics’ Explore means we can offer our retailers even greater visitor insight to help them maintain their competitive edge. Explore’s functionality lets us build reports with multiple combinations of fields and metrics, as well as use advanced visitor segmentation, specifically around visitor frequency and browsing history. This means better visitor behaviour analysis for our clients, which is key to driving the highest possible revenues and margins across all their channels.”

Coremetrics Analytics provides the most accurate and complete record of visitor behaviour, capturing every click of every visitor over time, and storing them in Coremetrics’ LIVE (Lifetime Individual Visitor Experience) Profiles’ secure data warehouse that comes standard with the solution. Coremetrics 2009 introduces several customer-requested refinements to Coremetrics Analytics, including a new annotations function so that users can flag important data points and trends.

Coremetrics Intelligent Offer drives more revenue from cross sells and up sells with greater merchandiser control to support product promotions, more targeted rules and the ability to view sample offers. Coremetrics 2009 introduces simplified tagging and output loading which can reduce deployment times by as much as 30 percent.

Coremetrics Search gives marketers greater control over their online dollars through enhancements to bid management rules. Marketers can now tie bids to imported metrics such as inventory or cost of goods sold (COGs), calculated metrics such as net revenue or ad revenue per page view. Through these new rules, marketers can be laser focused on their advertising spend and avoid paying for keywords tied to low- or out-of-stock items. Coremetrics Search is now available in Japanese.

“Optimising the Web channel through analytics has never been more important to an organisation’s bottom line, but the analysis tools must address the needs and skill levels of the end users,” said Bill Gassman, research director at Gartner. “Reports must tell a story and be flexible enough to rapidly answer follow-up questions. Also, new styles of multi-media content and mobile devices must be accounted for along with simple integration to or from enterprise data sources.”

“Online business optimisation packages flood marketers with numbers that make it all too easy to forget that there’s a customer behind every click,” said John Squire, chief strategy officer for Coremetrics. “Coremetrics 2009 is the only solution available today that makes it simple for businesses to really get inside their customers’ heads – either by analysing macro trends, or by drilling deep into individual behaviour. Then we take it to the next level by helping marketers gauge their business’s performance against their competition. We see this combination as a one-two punch for marketers everywhere.”

About Coremetrics

Coremetrics is the leading provider of digital marketing optimisation solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimise online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. The company is privately held with funding from 3i, Accel Partners, FTVentures, and Highland Capital Partners, is headquartered in San Mateo, California with European headquarters in Windsor, United Kingdom.

To learn more about Coremetrics, visit www.coremetrics.co.uk or call 01753 272 220.
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For further information, please contact:
Midnight Communications
Nina Howse
Tel: 01273 666200
coremetrics@midnight.co.uk

Published on: 12:00AM on 10th October 2008