LeadPoint, the world’s first lead exchange marketplace today announced that it will be hosting a session at this week’s a4uexpo revealing why lead generation is the fastest growing sector of online advertising.

“In the current economic climate, companies are increasingly turning to more performance based forms of marketing to help source new business. The result of this growing trend is that lead generation is becoming an integral part of the online advertising landscape,” said Alain Desmier, LeadPoint Head of Corporate Development. “A4uexpo is one of the leading events for the digital marketing industry and this year LeadPoint will be hosting a session explaining how digital marketers and advertisers can profit from lead generation.”

LeadPoint currently trades Mortgage, Loan, Private Medical Insurance, Debt Management & IVA and Life Insurance leads with ASU leads due in the coming weeks. Lead Buyers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up. LeadPoint allows companies to generate new business as well as complement their existing business by getting into new markets.

A4uexpo is an affiliate marketing conference and exhibition held over two days on October 14th and 15th at London’s ExCel Centre. The event is an opportunity to for anybody doing business online to learn strategies to increase online revenue by embracing Affiliate Marketing and it's related channels including, SEO, Paid Search (PPC), Video, Mobile, PR and Social Media.

“Anybody attending the session will get an unparalleled insight into the fastest growing sector of online advertising,” said Desmier. “There will be a number of experts debating various issues in the industry and hopefully people will come away with a fairly comprehensive understanding of the opportunity that lead generation provides.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media enquiries:

Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179

Published on: 12:00AM on 13th October 2008