Antibacterial hand cleansing brand Carex, part of the PZ Cussons stable, is using online marketing and its website to maximise the impact of its 2008/9 Carex Hands Up For Hygiene campaign.

Digital marketing agency Code Computerlove has introduced a number of new web features at www.carex.co.uk/HandsUpForHygiene/
to support the highly successful initiative, that’s now in its 3rd year.

Aimed at pre-school practitioners and parents, Carex developed Hands Up for Hygiene in association with education and health professionals to help children understand the importance of handwashing in a fun and memorable way. For pre-school practitioners, the guide provides activity suggestions that link to the six areas of the Early Years Foundation Stage curriculum; and for parents and other carers there are activities and songs that are easy to adapt for fun play based learning at home.

Carex is expanding the campaign for 2008/9, new features to the site include the ability for schools to apply to have a ‘lightbox’ that shows up hidden dirt and bacteria for a week. Schools can also view a video clip showing how the lightbox works and children’s reactions to it on the site.

Carex will also be launching an online forum so parents and teachers can share their own ideas on how to get children to wash their hands and think about the importance of hygiene. Plus there are a number of new activities, more songs, video clips of activities and a handwashing chart that parents and teachers can download for use in schools or the home.

Carex brand manager Vikki Brunning said, “The website is a great way to communicate our campaign to core target audiences and increase their interaction with the brand. Previously, we’ve relied on traditional mail outs and printed packs, but the web allows parents and teachers to download the resources they want. This not only enables us to reach a larger number of teachers, parents and carers in a more cost effective way, but also gives us more flexibility in how we present the information in a more impactful way, be it a music, video clip or PDF.

“Adding the user generated content is also a fantastic way to get people more involved and interacting with each other and the brand.”

Code was appointed as Carex’s digital agency in January 2008.

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Code Computerlove is a full service digital marketing agency offering website design and build, and online media and marketing services. Formed in 1999, Code currently employs 55 people at its offices in central Manchester.

Over the last few years, Code has won a total of 39 industry awards. So far in 2008, Code has been voted North West Digital Agency of the Year – The Drum and UK’s number Number One UK Digital Agency for ROI in Revolution Magazine’s Client Survey. Code’s client list includes HMV, Waterstone’s, Kimberly Clark Corporation, PZ Cussons, Crown, Lex, Brother, First Transpennine Express, Premier Foods, NUS and Hillary’s. Visit www.codecomputerlove.com for more information.

For further information please contact:
Katie Moffat, Code PR, tel: 07866 723626 or email: katie.moffat@codecomputerlove.co.uk

Published on: 12:00AM on 13th October 2008