Red Fig has announced the appointment of Mark Rowland, one of the leading players in international format and advertiser-funded TV, as the company’s new Chief Executive Officer. Mark will spearhead a new global strategy for the company, linking advertiser, broadcaster and producer to the new revenue streams that Red Fig technology is able to access.

Mark Rowland is the former Managing Director of Television Corporation International, responsible for some of the UK’s biggest format hits of recent years. His appointment marks a move towards the heart of the TV content business for the UK’s leading interactive company.

Over the past few years Red Fig has developed a pre-eminent reputation for handling the UK’s largest participation TV projects - ranging from ITV’s I’m A Celebrity, Get Me Out of Here! to the BBC’s Great Britons - working with the UK’s leading broadcasters and advertisers.

In the same period, with the Mentorn and Sunset + Vine brands, Mark has been responsible for worldwide format and sponsored programme success in over 150 countries, including Robot Wars, Paradise Hotel and the most widely-watched advertiser-funded series, Gillette World Sport.

Poju Zabludowicz, Chairman of Red Fig said:

“Mark’s appointment signals a new phase of Red Fig’s relationship with broadcasters, producers and advertisers. We are looking to become a world leader in all forms of Participation TV; partnering with brands and format owners of all kinds.

Mark Rowland said:

“Interactivity is now at the heart of the television business – creatively and commercially. Red Fig is at the cutting edge of making formats come alive in this way. I look forward to bringing the company’s unique skills to a wider range of broadcasters, producers and advertisers worldwide - and creating some exciting new television concepts in the process”.

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Note on Red Fig:
Red Fig’s core expertise lies in enabling mass audiences to interact with TV content via the integration of phone systems, mobile services, the internet and ‘red button’ technologies. Over the past 8 years we have become a market leader in Participation TV and have established a reputation as pioneers of real-time interactive solutions for major commercial and creative brands. Red Fig works extensively with BBC, ITV, Channel 4 and five, as well as leading multi-channel players Flextech Television and Universal Studios Networks UK. Programme credits include the most successful Participation TV formats such as ITV’s I’m A Celebrity… Get Me Out Of Here!, Ant & Dec’s Saturday Night Take-Away and Popstars: The Rivals, as well as BBC TV’s Great Britons, The Big Read and Come And Have A Go If You Think You’re Smart Enough. We also tackled the ground-breaking interactive radio drama, The Darkhouse (BBC Radio 4), winner of a BAFTA Interactive Award for technical innovation.

Note on Mark Rowland:
Mark Rowland began his career in BBC News. After joining the independent production sector he was responsible for directing the creative and commercial development of Mentorn, one of the UK’s leading production companies, and for launching the successful Mentorn International format business, prior to the company’s acquisition by the Television Corporation, at which point Mark took over the group international business which won the Queen’s Award for Enterprise in 2003. Mark is also a consultant on the format market to Channel 4 international and a board member of the BTDA (British Television Distributors Association), and will be continuing with these activities.

Media Contacts:
Heidi Scrimgeour
Red Fig
Tel: +44 (0) 20 7944 0514
Mobile: +44 (0) 7879 686 014

Published on: 12:00AM on 22nd June 2004