London - 15 October 2008 - PC World, ( the UK's largest chain of specialist computer superstores, today announced a new online service for customers resulting from a partnership with Reevoo, ( the UK's leading independent publisher of genuine customer reviews.

The deal will provide PC World customers with impartial review content to help them make better informed purchasing decisions. The benefits to PC World include increased customer satisfaction, increased conversion and reduced product returns as customers are more likely to find the right product the first time.

Pat Foley, head of E commerce operations, DSG international (DSGi), the parent company of PC World said, "We are committed to improving the quality of content published on our website. By making impartial reviews from an independent company available to our customers, we are providing a tool that helps them select the product that's right for them."

Foley continued, "Increasing consumer confidence in our reviews has benefited other brands across DSGi, with increased customer engagement and improved conversion. The success that we have seen on Dixons and Currys has led us to extend the relationship across other DGSi brands, including PC World. We are continuing to respond to our customers, who tell us they want impartial opinion from an independent source."

Richard Anson, CEO and founder of Reevoo said, "Our partnership with PC World represents a tremendous move in the right direction for the retail computer industry. Genuine reviews enable customers to make informed decisions and help them feel more comfortable shopping online."

Anson continued, "Reevoo's independent review solution, proven to be more influential than journalist or retailer-hosted online reviews¹, only allows confirmed purchasers to provide feedback on a product and obtains background details of reviewers for additional insight."

Reevoo's customer portfolio includes managing review programmes for Dixons, Currys, Orange, Vodafone, Carphone Warehouse, Woolworths, Empire Direct, Jessops and many more. Increased coverage, ease of implementation and demonstrable return on investment are consistently cited as key reasons for choosing Reevoo.

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More information:
Samuel Hall
01628 628080


1 YouGov research conducted October 2007. 2,035 UK adults were asked:

"Which, if any, of the following types of online review are likely to influence your decision making process?"

Online reviews by journalists 26%
Online reviews hosted and managed on retailer's websites 14%
Impartial online reviews from customers who have definitely bought the product 79%
Don't know 5%
None of the above 10%

About PC World
PC World is Britain's largest specialist chain of computing superstores. The superstores offer more than 5,000 product lines including extensive ranges of PCs, laptops, printers, software, peripherals and accessories from the major brands, as well as many PC World exclusive products. In-store PC Clinics offer on the spot advice and service. Component Centres offer a 'one-stop shop' for customers with advanced technical knowledge, providing a vast choice of PC components and upgrade products at competitive prices. In 2007, PC World won Retail Week's Product Innovation of the Year award, for its Data Recovery service. Every PC World store has an in-store business centre staffed by experienced business specialists. They offer local companies face-to-face help and advice with choosing the best IT solutions. There are 157 stores in the UK and 10 in the Republic of Ireland.

About Reevoo
Reevoo is the UK's leading independent publisher of impartial customer reviews. Reevoo works with over 55 retailers including Dixons, Vodafone, Orange, Woolworths and dozens of other High Street and Pure Play retailers, helping their customers decide what to buy. Reviews are conveniently positioned adjacent to the relevant products on retailers' websites and hosted on Consumers also use Reevoo's website to decide what to buy, which enables them to pass high quality traffic back to their retail partners.

Published on: 12:00AM on 15th October 2008