Is Good label signing, The Hours, has launched a new website ( ahead of some live dates in October and the launch of its second album scheduled for release in early 2009.

Designed by digital creative marketing agency, Hyperlaunch - a member of Digital Marketing Group plc, the site is a definitive resource for all The Hours-related material including:
• Latest news on the band, searchable by year and month
• Biographical information on the band
• Upcoming and archived gigs
• Discography and lyrics
• Gallery, including fan gallery where users can post their own images
• Latest and archived video footage
• The band’s blog ‘The Minutes’
• Downloads
• Music downloads
• Membership sign-up to receive member-only bonuses, win prizes and contribute to the site
All the assets on the site have been created by Damien Hirst and from these users are able to customise the look and layout of the site choosing which artwork they want on each page. An integrated shop will be added to the site shortly.

Gabby Chelmicka, on behalf of Is Good Ltd. comments on the site, “It’s great to finally see the site go live after a lot of hard work by Hyperlaunch. The site gives The Hours fans some great content and will help keep them engaged with the band in the run up to the new album launch next year.”

- ENDS -

For further information on Hyperlaunch, please contact:
Kirsty Langan, PR consultant to Hyperlaunch
E:, M: 07779 583 594,

About Hyperlaunch

Back in 2001 Jon Morgan, James Humphrey and Mark Birch came together to co-found Hyperlaunch, a digital creative marketing agency with a difference.

The agency brings together leading-edge creative and innovative online marketing solutions to create great digital campaigns that help clients launch their products and services in the ever-morphing digital world.

Today, Hyperlaunch is a perfectly formed team of 40, with a raft of blue-chip clients on its books, including Channel 4, Warner Bros, Universal Music and Harper Collins.

In 2007 Hyperlaunch joined Digital Marketing Group plc and leads Noize, (, the group’s digital PR division.

About Digital Marketing Group:

Hyperlaunch is a member of the Digital Marketing Group which specialises in digital marketing. Digital Marketing Group plans, creates and executes communications across digital channels using the principles and skills of direct and database marketing

For more information please visit:

Published on: 12:00AM on 16th October 2008