Thanks to alignment of Advertising.com and AOL’s online advertising operations,

Platform-A becomes the online advertising leader in France and launches a unique full suite of advertising solutions that reaches 8 web users out of 10.

Paris- 22 October 2008- Platform-A launches today its new offer in France by combining online advertising operations of Advertising.com and AOL to offer to advertisers and publishers a full suite of industry-leading branding and performance solutions powered by the web’s most advanced advertising technologies. Philippe Besnard has been appointed Managing Director of Platform-A in France.

“Platform-A is powerful and adapted answer to the change of the market, where advertisers require simultaneously impact, affinity and performance. Platform-A offers adapted solutions for all these needs, with one point of contact and an expertise with no equivalent” said Philippe Besnard, Managing Director of Platform-A in France.

Platform-A in France aligns AOL’s existing European advertising operations: Advertising.com, number 1 advertising network, well known for its optimisation and behavioural marketing technologies which notably includes in France more than 250 web sites selected for their audience characteristics and, AOL Publicité which market its owned web sites and its network of 42 third party sites covering all main themes of the web. This combination allows Platform-A to become the leader of ad repping companies in France with an audience of nearly 28 millions unique visitors per month *, reaching 8 web users out of 10.

Platform-A will also progressively integrate in France industry-leading technologies including, notably, ADTECH, which is the leading ad serving company in Europe, behavioural targeting by TACODA, affiliate marketing solution with buy.at, mobile ad-serving by Third Screen Media and contextual search by Quigo.

“No other network can offer the reach, relevance and richness of Platform-A,” said Brendan Condon, Managing Director Platform-A International. “With one point of contact, advertisers will be able to use the most advanced optimization technology and behavioural targeting, combining AOL’s premium inventory with Advertising.com’s network, including social media, video and mobile.”

Philippe Besnard has been named Managing Director of Platform-A in France. Graduated from HEC business school, he started his career in Finance and Consulting, notably at The Boston Consulting Group, and then he occupied different General Management positions in several international groups as Meccano Toys, AOL France, AOL Europe and the Investment fund Laureate international. He has been named Managing Director South Europe of Advertising.com in January 2007.

Frédéric Daruty is appointed Deputy Managing Director of Platform-A in France. Graduated from ESC Le Havre business school, he occupied different positions in sales and trade marketing at Procter & Gamble for eight years, before to enter AOL France in 2001 where he held the position Head of Agency Sales in 2004, Sales Director in 2007 and Managing Director since April 2008.

*Source: NielesenNetRatings – August 2008.

About Platform-A
Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.

Published on: 12:00AM on 22nd October 2008