DKIM authentication now supported by Lyris HQ online marketing suite

Lyris UK (www.lyris.co.uk), the online marketing expert, today announced the availability of DomainKeys Identified Mail (DKIM) technology within the Lyris HQ online marketing suite. By making DKIM authentication more widely accessible to organisations of any size, Lyris is helping marketers build and sustain their online reputations with Internet Service Providers (ISPs) and providing critical visibility into email campaigns at a more granular level.

"Email authentication, specifically DKIM, is gaining favour within global business and ISP communities, but technology hurdles have created roadblocks for many marketers. This has put marketing teams at an email deliverability and performance disadvantage," said Andrew Robinson, managing director of Lyris UK. "With Lyris HQ, customers and ISPs can now benefit from authentication advancements without the need to engage in costly IT support."

In return for signing messages with DKIM, ISPs offer senders improved visibility into their MailStreams, including Feedback Loop participation. Lyris’ DKIM technology accelerates the deployment speed of DKIM and enables ISPs to exempt authenticated messages from certain sets of spoof detecting filters. This not only improves the performance of email campaigns, but also alleviates hurdles for ISPs by providing added accountability to emails and a way to track back messages to sender domains.

According to recent statistics from the Authentication & Online Trust Alliance (AOTA), more than 50 percent of all legitimate email messages sent worldwide are now authenticated with technologies including DKIM and Sender ID. ISPs are looking for this trend to continue, and value DKIM in determining whether messages are valid, spam or forged messages that need to be discarded.

"Email authentication is crucial for businesses of all sizes to maintain online trust," said Craig Spiezle, chairman and founder of AOTA. "With authentication solutions like DKIM, marketers can help ensure email integrity and performance with their recipients."

Lyris HQ analyses the customer’s domain information in real time and creates authentication protocol entries for them based on configurable options. This is all accomplished through an intuitive interface within the Lyris HQ suite. The functionality is available today.

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About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI.OB) is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimise campaign ROI. Through the delivery of the industry’s first on-demand integrated marketing suite, Lyris HQ, and knowledge-sharing community, www.lyrishq.com, to secure and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimise the management, collaboration and execution of their online marketing initiatives. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, publishing and managing website content, creating landing pages, optimising websites and managing pay per click campaigns.

Headquartered in Emeryville, California, Lyris also has offices in London. Global clients include Nokia and Adobe, and UK clients include Arsenal FC, Chinwag, Euroffice, NET-A-PORTER and Tate Online.

The statements in this news release relating to matters that are not historical facts are forward-looking statements based on management’s beliefs and assumptions using currently available information and expectations as of the date hereof, and are not guarantees of future performance and involve certain risks and uncertainties, including risks and uncertainties detailed from time to time in Lyris Inc.’s filings with the Securities and Exchange Commission available at www.sec.gov. Although management believes that the expectations reflected in such forward-looking statements are reasonable, it cannot give any assurances that these expectations will prove to be correct. Lyris assumes no duty to publicly update or revise any such statements, whether as a result of new information, future events or otherwise.

For more information, please contact:
Kate Alexander / David Tutin
Lyris PR (UK)
Tel: +44 (0)7788 584413 / 07809 760200
Email: kate@alexanderpr.co.uk / David.Tutin@theprnetwork.co.uk

Published on: 12:00AM on 23rd October 2008