LeadPoint, the world’s first lead exchange marketplace, today announced the launch of home insurance leads.

“LeadPoint is pleased to announce the launch of our latest lead product. From this week all new and existing LeadPoint customers can purchase home insurance leads. The new lead category will enable lead buyers to get in touch with consumers who are searching online for home insurance,” said Nicolas Ingram, LeadPoint UK Head of Product Development. “Lead prices start at £10 and lead buyers can filter by consumers looking for advice about Buildings and Contents Insurance, Tenant Contents Insurance and Landlord Buildings Insurance.”

LeadPoint currently trades Mortgage, Loan, Private Medical Insurance, Debt Management & IVA, Life Insurance, ASU and now Home Insurance. Lead Buyers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up. LeadPoint allows companies to generate new business as well as complement their existing business by getting into new markets.

“Consumers are spending more time online searching for products and services and lead generation is one of the most efficient ways to connect them with the businesses that can help them,” said Justin Rees, LeadPoint UK Head of Marketing.“Over the coming months we will be launching a variety of new lead categories that will help intermediaries to diversify into new areas and attract new types of lead buyers to LeadPoint,”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. Leads are competitively priced based on bids, performance and ratings by members of the LeadPoint community. The platform allows buyers to change bids in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media inquires:
Justin Rees
Head of Marketing, Leadpoint UK Ltd
+44 203 178 2179

Published on: 12:00AM on 24th October 2008