SEOptimise have recently published two articles looking at how you can improve your online travel performance via search engine marketing.

This reports upon recent Google research to display the following interesting facts about online user behaviour in the travel industry:
• Nearly half of all travel searches are brand related
• People are 30% more likely to purchase a holiday on a Monday or Tuesday
• 15.9% of purchasers buy their holiday from the first site they visit
• 35% of transactions occur without a search on the same day
• 45% of online travel purchases are made without a destination search
• Massive peak in travel searches every January
• Most customers will visit your site at least twice before purchasing
• On average it takes 29 days between first search and transaction for a holiday buyer
• 17% of users purchase after only one search

The articles focus upon online holiday purchasing from an advertising perspective, looking specifically at search engine optimisation and pay per click advertising. These review the facts and figures provided by Google and continues to analyse how you can target website visitors from users at different stages of the buying cycle.

The key to success is outlined by reviewing the cost per conversion figures of paid search campaigns, where you can drill down to find which adverts and keywords are generating sales. Following this you can make further improvements to maximise the high-performing advertising channels in order to increase the overall ROI.

For further information please read:

Published on: 12:00AM on 24th October 2008