Screen Pages, the e-commerce services company, has been appointed a Google Analytics Authorised Consultant.

Joining an elite global panel of companies accredited by Google, Screen Pages is now able to combine its in-depth understanding of e-commerce and online retail with its field experience of Google Analytics, which has quickly emerged as a tool of choice for website analytics – backed by Google’s global team of analytics experts and support personnel.

Google Analytics offers online retailers valuable insight into the source of traffic, landing pages, engagement metrics, abandonment as well as vital conversion data. Screen Pages has evolved a series of benchmarks that retailers can use “out of the box”, together with comparative data and training. The combination of active e-commerce design/implementation for niche retailers and analytics expertise under one roof is a unique proposition.

“Screen Pages offers the market proven expertise in e-commerce and can now offer Google-ratified analytics training, consultancy and audit services,” Managing Director Roger Willcocks said. "We’re very pleased to be working with the retail and conversion teams at Google on driving online sales by the use of leading Google products such as Google Analytics and Website Optimiser."

As a Google Authorised Analytics Consultant, Screen been deploying Google Analytics to provide the tracking technology for e-commerce websites. The company provides a range of value-added services to help retailers get up to speed with Google Analytics, including standard and advanced/bespoke training, quarterly e-commerce benchmarking and individual website audits.

For further information on Screen Pages’ analytics services, see http://www.screenpages.com/ecommerce/analytics.asp

About Screen Pages

Screen Pages (http://www.screenpages.com) has provided e-commerce and related value-added marketing services to niche retailers and mail order companies since 2002. Nothing else. Its e-commerce approach blends creative, analytical, marketing and technical services designed to increase a brand's sales online. Screen Pages' portfolio includes over 60 clients such as Thorntons, Browns Fashion, East and Joules Clothing.

Published on: 12:00AM on 27th October 2008