In a competitive market with even tighter budgets, successful PPC campaigns are essential. Businesses now require a greater understanding of keywords and their use in PPC marketing, and the ability to create new campaigns in Google Adwords.

The Profitable PPC Campaigns workshop( has been created by keyword research company Wordtracker. Aimed at SMEs wanting to create and develop effective PPC ads with a high ROI. On this course, led by successful PPC expert Ian Howie, SME’s will gain practical know-how on how to setup efficient PPC ad campaigns that maximise ROI by selecting profitable keywords using the Wordtracker keyword research tool combined with a proven successful methodology.

"PPC campaigns are not complicated but they do need to be planned and managed well. For SME businesses, the priority is to stop making average returns or even losing money on PPC, and give them a surprisingly simple system with which they can generate consistently profitable campaigns." Said Ian Howie

There are still so many misconceptions and pitfalls to navigate when it comes to Pay Per Click.

“You can lose a lot of money and easily get ineffective results. Our experts take you through PPC, the planning process and tell you at what stage Wordtracker can help.” Said Ken McGaffin, CMO, Wordtracker.

“Traditionally people use Wordtracker for organic results, which certainly has its own value, but Wordtracker is used for PPC campaigns too. The more keyword information you have the more you can get from your PPC campaign.” McGaffin continued.

Topics covered will include:
Why market with Pay-Per-Click?
Understanding the core principles of PPC marketing?
The keyword journey from click to landing page to action
The power and importance of negative keywords
How to use Wordtracker to build a PPC campaign
How to structure campaigns, ad groups and keywords
How to use keywords to create ad copy
How to use analytics to make changes

“We’ve been quietly testing and refining our courses over the last 12 months, and the feed back from our clients has been tremendous, it was an obvious add-on that increases our clients knowledge and therefore maximizes their profits.” Said Ken McGaffin, CMO,

The course is kept deliberately small and is led by experts in field.
“In our research we found that our clients responded better to smaller, intimate groups, in their ability to absorb information, having more time to explore and ask questions as well as interaction with the rest of the group.” Continued McGaffin.

The workshop complements and integrates with the popular Wordtracker Academy (

For further information on Wordtracker and their services please contact:
Karen Durham-Diggins at kddPR
T; +44 (0) 20 8989 2541
M: +44 (0) 7808 584 624

Editors Notes:
Profitable PPC Campaigns for Small Business
One day course
Cost: £560 including lunch plus vat
Held at BSG House, 226-236 City Road, London EC1V 2TT
To book:

About Wordtracker:
Wordtracker ( is a privately owned London business that started in 1997 and provides keyword research services to search engine marketing professionals and website owners worldwide

To succeed online clients need to know what keywords their potential customers are using on search engines. Wordtracker provides thousands of clients throughout the world with that specialist information.

The Wordtracker Academy ( is dedicated to helping businesses achieve success and profitability online. It publishes expert articles, case studies, e-books, and tips and tricks that help web site owners maximize their internet marketing's ROI.

Wordtracker runs a comprehensive range of training courses to enable companies to gain expert knowledge and increase their profits.

Clients include,,,,, and a host of other search engine optimization companies.

Published on: 12:00AM on 29th October 2008