Digital Creative Agency Delete has designed the online face of Sahara - the successful women’s fashion brand that has launched a new online store; www.saharalondon.com.

Sahara was looking for a contemporary design to showcase their products and build their brand personality online, targeting 40-50 year old professional women usually working within a creative industry.

Working with Shine Marketing UK, who developed the front and backend of the site, Delete designed the website’s communication concept and pages, refined the visual identity for online, and page architecture.

Delete’s task was to design an interface that appealed to the target audience and provide them with an easy, enjoyable shopping experience and to reflect the essence of the brand: personal, creative, friendly and aspiring.

"We wanted to ensure the product pages were really focused on the product photography rather than lots of copy with confusing functionality like many sites we researched. Sahara’s pages have the right balance between user functionality and product showcase.” Said Tom Dougherty, Digital Art Director, Delete.

“In the real world our customers often visit the stores for the creative and visual pleasure and Delete have replicated this, without getting in the way of the online shopping experience. “ Said Sahara’s founder Tiffany Coppersmith-Heaven.

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For press enquires please contact:

For Delete
Karen Durham-Diggins at kddPR
t: +44 (0) 20 8989 2541
e: kdd@easynet.co.uik
m: +44 (0) 7808 584 624

For Sahara
Tiffany Coppersmith-Heaven&#8232;&#8232;
T: 020 7586 7171
E: Tiffany@saharalondon.com

Editors Notes:

About Delete - A Space for Ideas www.deletelondon.com
Based in Clerkenwell, Delete is a digital creative agency. They offer their clients original strategic and creative thinking - not pre-packaged solutions - backed up with design and technical excellence.

Having built Delete over five years from the ground up to, currently, a team of 25, they possess the true grit of an entrepreneurial spirit and understand how to translate this into success through all work for their clients businesses.
Delete's vision is capture an audience’s imagination - with powerful digital experiences

Black is White, Everything you know is wrong - This is the way Delete start all conversations. It's a challenge to their clients - to turn our thinking on its head and let them be Deleted.

To Delete is to create an opportunity after all.

Clients include Match.com, GAME, Ministry of Sound, French Connection, Virgin, Virgin Atlantic (US), BaByliss, O2, Renault, Betfair, Mayor of London, Leonard Cheshire Disability and Epson.

About Sahara - www.saharalondon.com
Sahara has nine retail stores (Boutiques) across the UK and wholesale collections supplying approx 100 independent retailers across the UK and abroad as well as John Lewis department stores.

Published on: 12:00AM on 30th October 2008