Bayer Consumer Care has appointed i-level to undertake digital communications activity across its portfolio of brands which include Berocca, Canesten and Rennie.

i-level’s role will focus upon delivering a market leading digital strategy for Bayer, increasing understanding and disseminating information about a broad range of Bayer’s brands.

i-level is to develop and manage an integrated digital strategy including social activity, through Jam, i-level’s social media unit launched in March.

Mark Creighton, Managing Director of i-level adds, “It’s really exciting working with brands that truly understand the power of digital. We’re looking forward to developing a strategy across Bayer’s brands that uses the breadth of digital communications to increase greater product engagement and understanding.”

Jam was appointed by Berocca in June to devise a social media strategy for its vitamin and mineral supplement brand. The campaign included sending out Berocca Relief Packs to bloggers and a viral which received 5.7 million global views and 1.8 million UK views online.

- ends -

i-level Limited
i-level launched in April 1999 and is Europe’s largest independent digital communications agency. It is a digital marketing company, delivering solutions across all digital platforms, including media planning/buying, Search, Social Media and Affiliate Marketing. The agency's clients include the centralised account for Central Office of Information (COI), Orange, Procter & Gamble, Sony and Next. The agency has 160 full time staff, its billings are £100m.

i-level is the first digital agency to be honoured in the Queen’s Award for Enterprise 2007 under “Innovation”; appeared in the Media Momentum “top 50 fastest growing digital companies” 2007 and 2008 and the Sunday Times Tech Track 100 “fastest growing tech companies” 2007 and 2008. It was awarded “Agency of the Year” industry accolades eight times in its nine year history; and has appeared in Sunday Times best small companies to work for 2004, 2005 and 2006.

Published on: 12:00AM on 31st October 2008