Emailcenter, a leading UK email service provider has announced the date of their latest webinar. The webinar will detail how toptable.com, Europe’s largest online restaurant booking service have increased email marketing revenues by 76% over the last 12 months.

Back in mid-2007 toptable were deploying generic messages with limited segmentation to their database. Although toptable’s returns from their eCRM were above industry benchmarks, they were well below the companies’ potential. Over the last 12 months and thanks to a partnership with Emailcenter, toptable have dramatically turned this around using a wide range of measures to revolutionise their email programme.

“Since toptable have utilised our Maxemail platform and best practice consultancy service their results have been phenomenal.” States Nigel Williams, MD of Emailcenter.

“We are delighted that in such a short period we have been able to implement a best in-class email programme. We would now like to share the learning’s of toptable over the last year in a webinar, to enable all email marketers to give their email programme a boost.” adds Nigel.

The session will focus on specific areas of the enhanced toptable email programme including tailored localised emails for every UK town, a new lifecycle programme, the sophisticated testing series and the new deliverability tactics deployed.

The 30 minute webinar will also offer an opportunity to put questions to the Emailcenter team behind the new toptable email programme. Free registration for the webinar on Wednesday 5th November at 2.30pm is available at https://www2.gotomeeting.com/register/171090111

Further information
Craig Loynes
T: 01327 355873
E: craig.loynes@emailcenteruk.com

About Emailcenter UK
Emailcenter are a UK email service provider with over 250 clients including P&O Cruises, talkSPORT, Saga and National Savings & Investments. Maxemail is Emailcenter’s email campaign management, delivery & reporting tool.

Maxemail functionality includes:
• Full tracking and reporting including ROI statistics
• Personalisation & segmentation of email campaigns including dynamic content
• Automated bounce and unsubscribe management
• A/B variable testing option
• Deliverability tools including inbox preview and inbox seeding
• HTML Template Management
• Multi-user access and approval rights
• Installed in-house software or Hosted ASP solution
• Fully branded accounts for marketing agencies

Emailcenter has had its headquarters in Northamptonshire since being founded in 2001 by current Managing Director Nigel Williams.
www.emailcenteruk.com

Published on: 12:00AM on 3rd November 2008