Top Position’s SEO Service Is Captain Fantastic!

Digital media agency Top Position’s search engine optimisation service has made national headlines today with features in The Sun, The Telegraph and The Mirror and news briefings on ITV and BBC News about Captain Fantastic on behalf of a recent SEO client signing, The Legal Deed Service.

The €19 name change service assisted a 19-year old boy from Glastonbury to change his legal name from George Garratt to “Captain Fantastic Faster Than Superman Spiderman Batman Wolverine Hulk And The Flash Combined”. The catchy moniker has been confirmed as the longest name in the world by the Guinness Book of Records.

Picked up as a suitable story for a press release by The Legal Deed’s SEO account manager, Tina Clough, the story was penned as part of Top Position’s routine organic optimisation activities. Sent out to a hand-picked distribution list of relevant online outlets on Friday, the story has taken on a life of its own and made front page news in a series of national newspapers. The fun tale has not only been featured in the online versions of leading papers The Sun, The Mirror and The Telegraph but has also been covered in the print versions of the dailies.

Following the flurry of national coverage, ITV and BBC TV News crews have also picked up on the story and have interviewed Captain Fantastic for a TV news item to show later today and tomorrow.

Tina Clough, Search Engine Optimisation account manager at Top Position said, “I’m really pleased that the Captain Fantastic story has gone in so many national newspapers. It’s well worth all the hard work put in and is a fantastic result for the client. It just goes to show how much added value Top Position’s SEO package brings to the table.”

Captain Fantastic Faster Than Superman Spiderman Batman Wolverine Hulk And The Flash Combined said he had simply changed his name for a laugh. He used The Legal Deed Service’s online name change facility and was pleasantly surprised to learn that he now has the longest name in the world.

Jamie Jackson, Chief Executive of The Legal Deed Service said, “I’m over the moon, the response has been absolutely fantastic! It’s unbelievable to see the press release created as part of my SEO package in the Telegraph, on MSN and ITV news! Tina has done an exceptional job and fully succeeded in her promise of driving more relevant traffic to my web site. We’ve already done a huge amount of business and had hundreds of enquiries from people who have read about Captain Fantastic in the daily news this morning.”

Top Position’s unique organic optimisation package was one of the first SEO offerings to include press release creation and distribution as standard. Recently re-located to Nottingham from the search marketing agency’s European headquarters in Spain, the service includes content creation, social media activity, article marketing and competitor research. Designed as a centre of excellence for the discipline, the SEO centre will play host to a series of seminars and workshops early next year, hosted by the agency’s qualified journalists and online copywriters.

Read the full story about Captain Fantastic Faster Than Superman Spiderman Batman Wolverine Hulk And The Flash Combined here:

The Telegraph:

The Sun:

The Mirror:


About Top Position

Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence throughout Europe and the USA. The latest addition to the Top Position network is a SEO centre of excellence in Nottinghamshire and a pay per click account management base in Wimbledon, London. Top Position’s SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency. It has been named a Top Digital Agency by Revolution magazine.

Editor’s Note: Please direct all press and media enquiries to Rebecca Appleton. Tel: 01623 726 230 or email:


Published on: 12:00AM on 3rd November 2008