Metacafe, the world’s leading short-form video entertainment site, has selected Perform Sales, a subsidiary of Perform, to represent display advertising and drive sponsorship opportunities for UK traffic to Perform Sales will drive integrated sponsorship campaigns across the site, including homepage takeovers, pre-roll advertising and branded channels that integrate with relevant Metacafe short-form video content.

With 1.7m unique viewers per month in the UK alone and 38m unique viewers worldwide1, Metacafe is the world’s leading independent online video site. At this scale, members of every demographic group are well-represented on Metacafe, where the audience is 58% male, 42% female. The website focuses exclusively on short form content and is working with independent creators and boutique production firms to offer visitors an unparalleled entertainment experience. Leading brands such as 20th Century Fox, Absolut, P&G, Electronic Arts, Microsoft, Starburst, Universal Pictures and dozens more have advertised on the site.

David Rice, Vice President of Product at Metacafe, commented: “People in the UK and around the world are spending more time using their PCs for entertainment and online video is an important driver of this trend. This creates an exciting opportunity for brand marketers tasked with reaching consumers who no longer watch much TV – and even fewer TV commercials. Leading brands in the U.S. are moving ad dollars into short-form video, and we expect leading brands in the UK to do the same. Teaming with Perform will help us maximise this opportunity and grow our leadership position.”

Perform Sales adds Metacafe to an already impressive entertainment portfolio, which includes Holy Moly and TheO2. Dominic Dunne joins Perform Sales from All Dig Down (a US-backed entertainment portal), to manage the Metacafe account and brings over ten years of media sales experience working with media groups such as Emap and GCap Media.

Stefano D’Anna, Managing Director of Perform Sales, commented: “Metacafe has the opportunity to grab a significant portion of the online entertainment market in the UK and draws an impressive audience that is very attractive to advertisers. We are already talking with potential sponsors who want to take advantage of the social media marketing opportunity to create branded campaigns leveraging Metacafe’s content to reach and engage their target consumers.”


About Metacafe

With more than 38 million unique viewers each month1, Metacafe® is the world’s largest video site focused exclusively on short-form entertainment. The company is teaming with content creators ranging from emerging talents to Hollywood heavyweights to help develop short-form video as an entertainment genre. Metacafe delivers an exceptional entertainment experience by engaging and empowering our audience every step of the way. Our VideoRank™ technology helps expose the most entertaining content. Our Producer Rewards® program rewards video creators for their best work as determined by viewer response. And our Wikicafe™ empowers viewers to add and improve the tags, title and descriptions for videos – resulting in better search results and recommendations. The privately held company is headquartered in Palo Alto, Calif., and has offices in Tel Aviv, New York City and Los Angeles. For more information – and hundreds of thousands of entertaining videos – visit

About Perform

Perform is a world leader in monetising sports and entertainment rights in digital media and has been a consistent and renowned innovator since 2000, and a major driving force in the commercialisation of sport and entertainment rights online, on mobile and on TV.

Perform provides a range of user friendly, end-to-end products and services for businesses involved in sport and entertainment rights:
• Sales: We sell advertising, sponsorship and content partnerships around sport and entertainment on a wide network of UK and international web and mobile sites
• Services: We provide the platform and tools that enable rights holders to place, manage and monetise their content online and on mobile.
• Channels: We own and distribute branded and white label sport and entertainment channels for broadcast online and on mobile.

Perform operates over 200 websites including those for over 80 UK Football Clubs, Cricket Australia, ITV, Turner Broadcasting and works with various rights holders, including The Premier League, Virgin Media and the ATP Masters Series.

Press Contacts:

Kim Parker
07908 522 181

Danny Whatmough / Kate Solomon
Wildfire PR /
020 8339 4420

Published on: 12:00AM on 6th November 2008