LONDON 10th November 2008 – Full service, multi-channel eCommerce and eMarketing agency e-inbusiness has been working with leading travel clothing retailer Rohan to expand its Search Engine Marketing Activities.

Rohan has been working with e-inbusiness to deliver its Search Engine Marketing Strategy (SEM) since February 2008. Now, achieving excellent return on investment for its Pay per Click and Search Engine Optimisation activities, Rohan was keen to take its long term focus of Search Engine Marketing to the next level.

Building on the current activities in place, the e-inbusiness SEM team was tasked with devising an enhanced strategy that would address both short term and long term goals. In the short term, the strategy focuses on helping Rohan to maximise festive seasonal traffic with a long term view to attracting more new customers to the site whilst helping to build long term profitable relationships and increase customer repeat purchase behaviours.

Founded in the 1970s, UK based Rohan has grown into today’s market leader for travel clothing. Selling adventure, travel and performance clothing, they launched their current eCommerce proposition with e-inbusiness in 2007.

Nigel Corp, e-inbusiness Chief Operating Officer said: “It’s great to see Rohan expand and build upon its current Search Engine Marketing activities. Effective, proactive and strategic Search Engine Marketing campaigns have the potential to add real value to your online presence, driving up visitor traffic and maximising online revenue.”

Building online brands since 1999 for a large number of high profile retail clients including: New Look, Radley, Farrow & Ball, The Conran Shop and Dreams, e-inbusiness understands retail business needs and combines high energy creativity, best of breed technology and full service support to add measurable value to its clients. For further information visit: www.e-inbusiness.co.uk

Published on: 12:00AM on 10th November 2008