Digital agency, STEEL and dgm, the leading online marketing company, have today signed an exclusive commercial partnership agreement. dgm specialises in Affiliate Marketing, Search Engine Marketing and Display Advertising, which will complement STEEL’s full-service digital communications offering. The deal means that STEEL and dgm will now be able to offer their clients a totally comprehensive digital service and a valuable extension of their core services.

The partnership was forged in response to clients’ needs for a full digital offering at the same level of quality and service they already enjoy from each company. Both STEEL and dgm are wholly independent and pride themselves on offering clients an outstanding level of service coupled with valuable strategic insight to ensure maximum return on investment.

Andy Hinder, Managing Partner at STEEL, said “We are delighted to be partnering with dgm. Not only are they a perfect fit for us but the partnership adds a hugely important digital sector to our business offering. We have listened to our clients’ needs and can now offer them a seamless, end-to-end digital service, all held together with an honest, hard-working and results-orientated approach that clients of both STEEL and dgm expect and enjoy.”

Carl Davis, CEO at dgm said “We have been looking for a complimentary services partnership for some time and are thrilled to be partnering with STEEL. Their business ethic makes them a perfect match with dgm and we believe clients of both businesses will benefit from the combined service portfolios and expertise.”
For more information, please contact:

dgm : Nicky Applegarth or Chris Russell-Smith 020 7943 4200
STEEL: Anna Van Es or Andy Hinder 020 8871 2656

About STEEL
STEEL is a strategically led, full-service digital communications agency. STEEL specialises in online advertising and e-marketing, designing, building and hosting highly accessible and engaging websites and compelling viral campaigns for clients such as lastminute.com, Debenhams, Mark Warner, Carphone Warehouse and AOL.

About dgm
dealgroupmedia UK Ltd (dgm) is a private limited company. The company was originally founded in 1999 as dealgroupmedia, the UK’s first affiliate network provider. In 2003 the company extended its portfolio of performance-based marketing products, launching its online advertising network and acquiring leading Search Engine Marketing specialist IBNet plc. This formed Deal Group Media Plc.
In December 2007, dgm UK was the subject of a successful management buyout from Deal Group Media Plc. The mbo was lead by the then Chief Technical Officer, Carl Davis, and former Group Chairman, John Porter. In January 2008 dealgroupmedia announced a number of senior appointments
as part of a company wide restructure of its operational units. The restructure put our customers at the core of the business and focusing efforts on providing customer service excellence.
dgm operates across the spectrum of vertical sectors and counts some of the biggest and most respected brands as clients including: Avis, Sainsbury’s Bank, Orange, T-Mobile and Vodafone.
dgm work with the UK’s leading media agencies including Diffiniti/Carat, i-Level, Manning Gottlieb/OMD, Mediacom, Universal McCann and Zenith Optimedia. dgm has established long-term relationships with the world’s leading providers of search including AOL, Google, Lycos, MSN and Yahoo! Search Marketing.

Published on: 12:00AM on 10th November 2008