UK's leading recruitment site achieves 99% email deliverability rate with StrongMail's in-house solutions for marketing and transactional email

London, UK – November 10, 2008: StrongMail Systems today announced that, the UK’s leading specialist recruitment and HR services provider, has increased its email delivery rates to 99% by leveraging StrongMail's in-house platform for marketing and transactional email. The company has also benefited from greater insight into, and faster resolution of, email delivery problems and has improved its ability to maintain clean mailing lists and monitor its email ‘credit score’ to avoid ISP blacklisting. By implementing StrongMail's Email Marketing Server along with the Transactional Module and StrongDelivery tools package, Reed has also saved a half-day each week in email-related administration.

Mark Ridley, director of technology at comments: “These results are critical to Reed’s ongoing operational success, as we use email as the primary mode of communication with our enormous database of jobseekers. This includes notification of potential job opportunities, interview confirmations, site registration emails and password reminders. StrongMail’s solution helps ensure that these vital communications reach the inboxes of their intended recipients, rather than being relegated to junk folders or intercepted by spam filters.”

Prior to installing StrongMail’s solution, it was difficult for Reed to measure and determine email deliverability levels, including the effectiveness of the 300,000 transactional communications that it sends each day. The company’s IT team had to monitor folders and process bounced messages manually – which was an extremely time-consuming process. Now the IT team can simply log into StrongMail’s web interface, view a dashboard that shows deliverability levels, and correct potential problem areas.

In addition, StrongMail’s Live Update feature ensures that Reed’s outgoing emails meet the ISPs’ changing email delivery requirements. Companies such as Hotmail, Yahoo, and Google each have their own spam-filtering rules, and StrongMail builds these rules into its sending technology to significantly increase the chances that emails will arrive in the customer’s inbox.

Mark Ridley concludes: “From my point of view, StrongMail is without question one of the best purchases I've made for Reed in years. The product is superbly engineered, and the implementation and set-up are fantastic. I've bought, used, implemented and even helped write similar applications in the past, and it's a rare pleasure to come across something that is clearly so well considered and has an immediate ability to benefit our business.”


About StrongMail Systems, Inc.
StrongMail Systems is the leading provider of commercial-grade solutions for marketing and transactional email. Offering maximum flexibility for deployment, StrongMail’s solutions are offered in both on-premise and hosted models to meet the needs of every business. StrongMail delivers its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's high-performance solutions offer companies a more powerful and cost-effective alternative to homegrown or traditional outsourced ESP solutions. Headquartered in Redwood City, CA, StrongMail solutions are used by companies across the globe, including eHarmony, Fox Sports, and Ticketmaster. To learn more about StrongMail, please visit

Reed is the UK's leading specialist recruitment and HR services provider and has been working with employers and jobseekers for over 46 years. Part of the Reed family of companies, was launched in 1995 as the first job site offered by a recruitment agency in the UK. Since then, it has developed into one of the country’s leading recruitment sites, offering more jobs than any other UK job site.

StrongMail Media Contacts:
James Carter or Richard Wolfe
Touchdown PR
Tel: +44 (0) 1252 717040
Mobile: +44 (0) 7770 978086 or +44 (0) 7980 676139

Published on: 12:00AM on 11th November 2008