First Information Access Solution
designed specifically for DAM initiatives

CAMBRIDGE, Mass. AND LONDON — 12 November, 2008 — Endeca Technologies, Inc., a search and information access software company, today unveiled its new Digital Asset Navigator solution, a new search and information access solution designed for media companies, content publishers, advertising agencies and marketing departments, and the latest addition to Endeca’s media and publishing-specific information access solutions. Designed to complement and extract latent value from Digital Asset Management (DAM) initiatives, it provides information access capabilities to explore, find and evaluate images, graphics, audio/video files, and other high-value digital assets. As a result, creative, publishing and marketing professionals can reduce production costs, speed time-to-market, avoid compliance issues, and reduce related royalty payments through greater reuse of assets.

The solution is a direct result of new investments designed to deliver new search and information access capabilities, solutions and tools, for media and publishing businesses, announced in late September. In a separate announcement, Endeca reported that Discovery Communications has selected and deployed the Digital Asset Navigator solution.

Legacy vendor-based and homegrown DAM solutions, designed to manage, categorise and store digital assets, and address related workflow and processes, rely on lower-end, commodity search engines and rigid navigational hierarchies, that hinder discovery of digital assets and cloud visibility into the overall collection. In addition, other information relevant to digital asset reuse, including syndication rights, licensing rights, prior usage, related marketing campaigns, advertisers, target demographic etc., are often unavailable or stored in other, siloed source systems.

Endeca’s Digital Asset Navigator offers an unprecedented access and discovery experience, combining Endeca’s market leading search, Guided Navigation® and Content Spotlighting capabilities. It integrates related data from DAM and content management systems, as well as databases, file servers, enterprise applications and other source systems, providing a 360-view of information relevant to digital asset reuse. And it takes advantage of Endeca’s advanced security capabilities, designed in collaboration with the intelligence community, to ensure that users only have access to data they are approved to see and use, decreasing legal and compliance costs.

Specific features and functionality include:

• Market leading search – helps people quickly find items of interest by taking advantage of the latest innovations in information retrieval, including “look ahead” suggestions, spell correction/suggestions, synonyms and compound dimensions
• Guided Navigation capabilities – encourage exploration and discovery by displaying attributes, characteristics and other metadata such as production type, scene type, location, orientation, etc. as dynamic navigation options, letting users browse large collections of digital assets and refine long lists of search results
• Content Spotlighting – promotes relevant related content, low-cost alternatives, tips and more based on a user’s profile, search terms and browse path
• Simple integration with popular DAM, ECM, databases and enterprise applications – streamlines application development and ensures a 360-degree view of relevant information by including content adapters for OpenText Artesia, Interwoven, MediaBeacon, ODBC, JDBC
• Native security – ensures permission-based access and record-level security to ensure that users only see what they have the ability to use, reducing legal and compliance costs

“The user experience and functional design of the new Digital Asset Navigator solution was created through close collaboration with several of our largest media and publishing clients. Each expressed the same frustration with their digital asset management solutions: lack of visibility into the collective information assets stored within,” said Steve Papa, CEO of Endeca. “As a result, we’ve been able to rapidly create a solution that unlocks the latent value in existing digital asset management investments, while providing visibility across all of the information needed to make reuse and production decisions.”

About Endeca
Endeca’s innovative information access software helps people explore, analyze, and understand complex information, guiding them to unexpected insights and better decisions. The Endeca® Information Access Platform, built around a new class of access-optimized database, powers applications that combine the ease of searching and browsing with the analytical power of business intelligence. More than 500 leading global organizations including ABN AMRO, Boeing, Cox Newspapers, the (US) Defense Intelligence Agency, Dell, Ford Motor Company, Hyatt, IBM, John Deere, the Library of Congress, Texas Instruments, and Walmart.com rely on Endeca to power business-critical applications that increase revenue, reduce costs, and streamline operations.

Headquartered in Cambridge, Mass., Endeca has operations in North America, Europe, and Asia. For more information: endeca.com or info@endeca.com.

Contact:
Craig VerColen
Endeca
617-674-6190
cvercolen@endeca.com

Published on: 12:00AM on 12th November 2008