News International has signed a deal to employ Adprecision’s AdTarget vertical search and contextual advertising platform across its sites. AdTarget will power a number of classified vertical ad marketplaces including Travel and Cars.

Starting with the Times Online Carlocator, the AdTarget system has been set up to handle diverse, multiple car listings feeds from both dealerships and private advertisers and present them in a searchable directory format. The system allows News International to sell classified ads directly to their advertisers thereby building on their strong client relationships and attracting online search and classified ad budgets.

Commenting on his site, Jason Jenkins, Head of Motors at Times Online states that “Our readers want to be able to browse online, view pictures and vehicle details and make contact with sellers easily. We’ve added functions that allow users to search by retailer rather than vehicle. So, for example, if you have a particular dealer that you’ve bought from in the past or maybe know would be interested in your part-exchange, you can go straight to their stock list.”

Alasdair Cross, Commercial Director for Adprecision states “we are really pleased to provide such a valuable service to News International. Our AdTarget platform will help them achieve their goals of increased online ad revenues and provide an asset to their sales teams. We look forward to extending our partnership into other verticals soon.”

Sandro Del Grosso, Digital Account Manager for Motors said “Since the new Carlocator has gone live we have already experienced a substantial uplift in traffic and advertisers. Outsourcing of the Search technology to Adprecision means that we are free to manage and control our advertiser relationships whilst achieving a best-in-breed search experience for our users.”
The new service was also run past Jason Dawe the Times Motoring Correspondent for usability testing who found “The speed and accuracy of the results was impressive, not to mention the large number of cars my searches were turning up”.

About Adprecision
Founded in 2004, privately owned Adprecision offers Publishers, Digital Marketing Agencies and Advertisers neat solutions for search marketing and advertising. The AdTarget search and contextual advertising platform allows publishers large and small to manage and control their own online classified ad sales for vertical market Directories, Site Search and contextual adserving.
With flexible charging methods, ad ranking and integrated third party product feeds, the AdTarget system fits seamlessly into websites giving you the control you need. Adprecision also offers automated product feed technology into Search Engines including Google, Yahoo and MSN through its Adwire and Adfly technology for PPC and Natural Search.

Adprecision Contact: Alasdair Cross, Commercial Director.
Tel: + 44(0) 161 209 3833.

About Times Online

Times Online, winner of the Electronic News Site of the Year 2008 at the distinguished Newspaper Awards, has built a strong reputation for quality and timely editorial to further harness the benefits of The Times and The Sunday Times newspapers. Providing live news plus views, Times Online offers News, Comment, Business, Sport, Motoring, Life & Style and Arts & Entertainment. It also includes extensive audio and video content.

Times Online reaches 23.7* million unique users per month and continues to attract a growing audience

Times Online Contact: Sandro Del Grosso, Digital Account Manager.
Tel: +44(0) 207 680 6189

Published on: 12:00AM on 14th November 2008