LeadPoint, the world’s first lead exchange marketplace, has reported a significant increase in the number of businesses turning to lead generation.

“LeadPoint exhibited at last week’s Mortgage Business Expo, which is one of the UK’s biggest financial exhibitions, and the interest from companies large and small was overwhelming. We had over 300 companies registering their interest over the two days of the show,” said Justin Rees, LeadPoint UK Head of Marketing. “Companies, which had previously never needed to use lead generation to help them source new business were approaching us to find out how we could help them in the current climate. Tough market conditions have propelled lead generation into the spotlight as it is one of the most effective and measurable ways to spend your marketing budget.”

LeadPoint currently trades Mortgage, Loan, Private Medical Insurance, Debt Management & IVA, Life Insurance, ASU and Home Insurance leads. Lead Buyers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up.

“We are looking forward to helping more businesses harness the power of lead generation and prepare for a difficult few months ahead,” said Rees. “Lead generation has been proven to work for many businesses but the difference between those that make it a success and those that don’t is the approach taken. For many companies that have used more traditional forms of marketing in the past, coming to lead generation for the first time can be quite a culture shock. Deciding to use lead generation is just the start and it is as important to work with a lead provider that gives advice and support to make lead generation a success.”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. The platform allows buyers to change orders in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

NOTES TO EDITOR
LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media inquiries:
Justin Rees, Head of Marketing, Leadpoint UK Ltd, +44 203 178 2179
justin.rees@leadpoint.com

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Published on: 12:00AM on 17th November 2008