Right Media (www.rightmedia.com), a Yahoo! company and creator of the Right Media Exchange, announces this month that leading independent new media agency, 77Agency, has signed up as the latest international member of its rapidly growing online advertising exchange.

Headquartered in the UK, 77Agency offers a wide range of digital services to its clients - which include American Express, HBOS, Rackspace and Barclaycard – covering search marketing, affiliate marketing, media buying, and social and viral marketing from its offices in seven countries across Europe and North America.

77Agency will use the Exchange to enhance its existing offering and develop a more efficient ad management solution for its clients, enabling them to target and reach a broader audience, and, most importantly drive traffic.

“At 77 we have been seeking an efficient, technology based ad serving, planning and trafficking platform to deliver the best ROI for our clients. We have found in Right Media the ideal partner to develop our technology and services towards the next frontier of campaign management,” says Marco Corsaro, 77Agency’s Managing Director and co-founder.

Denise Colella, VP International at Right Media, comments, “77Agency is a forward thinking agency and we are delighted they have chosen to come onto our Exchange platform. As well as growing their business through a more efficient trading platform for their clients, 77 is also helping to grow our Exchange by bringing on its advertisers which will benefit the entire exchange community.”

-Ends-

Media Contact:
Ben Powell, Loudmouth PR
Tel: 020 7981 9859
E-mail: benp@loudmouthpr.co.uk

About Right Media
Right Media created digital advertising’s first open exchange platform in the spring of 2005 to bring more fairness, standardisation and value to the industry.
Today, over 170 Exchange members, and the 50,000+ buyers and sellers they bring with them, trade over six billion impressions a day on the Exchange.
The Right Media Exchange provides the means to manage an ad business holistically—from full ad serving and auto-optimisation, to business development and expansion.
Right Media is a Yahoo! company based in New York, with offices in London, Hong Kong, Singapore, Tokyo, Hamburg, Eugene, San Francisco and Tallahassee.

Published on: 12:00AM on 17th November 2008