Donald Russell has appointed Screen Pages to design, build and host its new e-commerce website.

Donald Russell, is Britain's leading mail order meat supplier and a royal warrant holder and. Based in Aberdeenshire, Scotland, Donald Russell is an online butcher who specialises in grass-fed, traditionally matured beef, lamb but also offers free range poultry, game, salmon, wild sea fish, scallops & langoustines, as well as award-winning sausages and burgers.

Donald Russell was set up in 1974 and, in its early years, supplied gourmet meats to a growing number of highly reputed restaurants and hotels in the UK and worldwide, from Kensington Place and Simpson's-in-the-Strand to the Raffles Hotel in Singapore and The Grand Hotel, Monte Carlo. Nowadays, Donald Russell supplies kitchens all over the country, from London's top Michelin-starred restaurants, to those of its many satisfied customers.

The website – which can be found at features:

• Browse by food category and price
• High quality photography and copy
• Back office integration for order processing and stock availability
• Best-sellers, testimonials and recommendations
• Gift vouchers, wish lists and care tips
• Delivery date calendar & selection
• Catalogue ordering and requests
• 7 day a week order line
• Full content management over products, copy and campaigns
• Online promotional and campaign tools
• Recipes
• Secure & PCI compliant online ordering

“Donald Russell is a very well respected direct marketer with a first class product and service combined with excellent execution,” said Roger Willcocks, director of Screen Pages ( “We are delighted to be working with such an industry leader.”

“Online is an increasingly important sales channel for Donald Russell and our strategy is to increase the customer service and experience offered through our website, as well as boost its sales effectiveness,” said Ian Morrison, director of Donald Russell. “Screen Pages’ track record with premium brands in the mail order sector and its many years of e-commerce expertise will serve us well.”

About Screen Pages

Screen Pages ( has provided e-commerce and related value-added marketing services to niche retailers and mail order companies since 2002. Nothing else. Its e-commerce approach blends creative, analytical, marketing and technical services designed to increase a brand's sales online. Screen Pages' portfolio includes over 60 clients such as Thorntons, Browns Fashion, East, Joules Clothing and Smythson.

Published on: 12:00AM on 20th November 2008