Integrated digital marketing agency Coast Digital is proving buoyant in the current economic climate with the appointment of two more senior staff.

Two new members have been taken to aid Coast’s success; Hilary Rogers, previously Senior Account Director for the specialist communications agency – EWA Limited, part of the WPP Group and Kayas Fayyaz , who joins from his former role as Digital Marketing Executive for AXA.

Both employees have been appointed as Coast Digital looks to increase its client roster and service offering. Rogers will focus on targeting new clients in the retail, not for profit, corporate and SME sectors. Meanwhile, Fayyaz will explore new and innovative digital marketing areas for clients.

Fayyaz comments: ‘“I had the option to join a number of globally recognised Media Agencies but opted to join Coast Digital because it not only understands the science behind online marketing – but it understands that ROI is key for the clients.”

It seems the enterprise is beneficial to all; Fayyaz’s strategic background in digital marketing will assist Coast Digital in its aim take a structured approach tailored to the needs of individual clients. No doubt both employees will help Coast Digital retain its position as a company that demonstrates tangible commercial thinking by understanding business objectives.

Since its formation is 2002 by managing director James Frost, Coast Digital has demonstrated continuous growth and has been ranked in the UK Top 100 Interactive Agencies by New Media Age for the past 3 years. It was also listed 11th in the Sunday Times Tech Track 100 for 2008.

ENDS

Notes for editors:

About Coast Digital
Coast Digital is a full service digital agency that delivers marketing you can measure; offering a complete range of services from initial consultancy; design and build; to fully-managed online marketing campaigns.

Since its formation is 2002 by managing director James Frost, Coast Digital has demonstrated continuous growth and is now ranked in the UK Top 100 Interactive Agencies by New Media Age and was also listed The Sunday Times Tech Track 100 and the Deloitte Technology Fast 50 for 2008.

Coast Digital has developed a strong market position in retail; health and well-being; professional services including legal; creative and media; not-for-profit and charities. Coast Digital’s client profile generally consists of national challenger brands, working with business of all sizes, specialising in those operating a direct response model.

www.coastdigital.co.uk

For more information please contact Sarah Knowles or Matthew Shaw on 0207 201 0600 alternatively feel free to e-mail sarah@limelightpr.co.uk, matthew@limelightpr.co.uk

Published on: 12:00AM on 20th November 2008