Leonard Cheshire Disability won awards for Best Website and Best Communications Campaign for its Creature Discomforts campaign at the Third Sector Excellence Awards 2008 last week.

The creative, developed by Freud Communications, challenges people to change the way they see disability and features Aardman Animation’s hallmark plasticine characters and the unscripted voices of disabled people talking about the issues that affect their lives. The campaign brought to life online by Delete included a dedicated website and social media strategy that delivered an unprecedented level of interaction with Leonard Cheshire Disability via the internet. www.CreatureDiscomforts.org

Fiona Knight, Account Director at Delete says, "Delete are proud to have been part of the very successful Creature Discomforts campaign and to continue to support the organisation’s mission of changing the public’s perception of disability.”

One of the judges Dean Russell, commented on the campaign: “The attention to detail and appropriate use of multimedia means the site never feels overloaded with unnecessary gimmicks, leaving the website’s message to remain clear. Overall, the judges felt the Creature Discomforts website experience was fun, engaging, highly imaginative and very effective.”

Director of Communications and Campaigning at Leonard Cheshire Disability, Judith Barnard, said: “We're absolutely thrilled to have won these two awards for our Creature Discomforts campaign. At Leonard Cheshire Disability we are passionate about changing the way we all see disability, as people's attitudes are often the single biggest barrier to disabled people living their lives to the full.

“The real stars of Creature Discomforts are the people behind the characters who tell us in their own words what an impact other people's attitudes can have, so a big thank you goes out to all of them. Thanks also go to Freud Communications and our digital agency, Delete, for their creativity that helped transform those experiences into such an inspiring campaign.

“Creature Discomforts is already making an impact with more than a third of people admitting that they have more to learn about disability and one in ten saying that they now know that they need to behave differently to disabled people.”

The charity will continue to work with Delete, and will extend Delete’s work on both Leonard Cheshire Disability’s digital properties and trial further activity to build communities within relevant social networking sites – providing the ability to contact interested users outside of email communications.

Leonard Cheshire Disability also won the disability award for the Creature Discomforts campaign at the Charity Awards 2008 in the summer.


For press enquires please contact:

For Delete
Karen Durham-Diggins at kddPR
t: +44 (0) 20 8989 2541
e: kdd@easynet.co.uik
m: +44 (0) 7808 584 624

For Leonard Cheshire Disability
Lucy Winter
T: 020 3242 0246
E; lucy.winter@LCDisability.org.
M: 07903 949 388.

Notes to editors

Delete - A Space for Ideas www.deletelondon.com

Based in Clerkenwell, Delete is a digital creative agency. They offer their clients original strategic and creative thinking - not pre-packaged solutions - backed up with design and technical excellence.

Having built Delete over five years from the ground up to, currently, a team of 25, they possess the true grit of an entrepreneurial spirit and understand how to translate this into success through all work for their clients businesses.

Delete's vision is capture an audience’s imagination - with powerful digital experiences.

Black is White, Everything you know is wrong - This is the way Delete start all conversations. It's a challenge to their clients - to turn our thinking on its head and let them be Deleted.

To Delete is to create an opportunity after all.

Clients include Match.com, GAME, Ministry of Sound, French Connection, Virgin, Virgin Atlantic (US), BaByliss, O2, Renault, Betfair, Mayor of London, Sahara and Epson.

Leonard Cheshire Disability - www.LCDisability.org
Leonard Cheshire Disability supports over 21,000 disabled people in the UK and works in 52 countries. We campaign for change and provide innovative services that give disabled people the opportunity to live life their way.

Published on: 12:00AM on 24th November 2008