Code Computerlove has been appointed as digital communications agency for MediaCity UK. Their brief is to overhaul the MediaCityUK website and devise the ongoing digital strategy for the project which is set to become the largest purpose-built media community in Europe.

Commenting on the appointment, Paul Newman, head of communications for MediaCityUK said, “This is a unique development which will have profound implications for the North West and those working in the creative industries across the UK. Code is a first class digital agency with an impressive record for developing highly effective digital strategies and we’re looking forward to working with them.”

Initially Code will be putting up a holding page as a precursor to the main site, due to be launched December 2008. The objective for the digital communications strategy will be to provide information on the ongoing activity around the project and attract high calibre companies from the creative, media and related industries. The BBC has committed to relocating five complete departments to MediaCityUK, to take place in 2011.

MediaCityUK is being developed and managed by Peel Media, a division of the Peel Group, working with a range of partners including Central Salford Urban Regeneration Company, the Northwest Regional Development Agency and Salford City Council. The project has been designed specifically as a location where creative and digital businesses can thrive in a unique, collaborative environment. Central to the project are the state of the art facilities which will include, purpose built studio facilities, editing and post-production suites, leading edge sound and vision control rooms and a multi-platform converged network to allow companies within MediaCityUK to share and distribute content both locally and internationally.

Tony Foggett, managing director at Code said, “As an agency we’ve always been fiercely proud of being based in Manchester and we’ve long championed the benefits of doing business here. For that reason we’re delighted to be involved with one of the most ground-breaking projects the North West has ever seen. There is no doubt that this development will change the face of the city in a hugely positive way – our job is to ensure that message gets out in the digital arena.”

Code Computerlove is a full service digital marketing agency offering website design and build, and online media and marketing services. Formed in 1999, Code currently employs 55 people at its offices in central Manchester. Over the last few years, Code has won a total of 41 industry awards. So far in 2008, Code has been voted Drum Magazine’s Digital Agency of the year and the number one UK Digital Agency for ROI in Revolution Magazine’s Client Survey. Code’s client list includes Butlins, Waterstone’s, Kimberly Clark Corporation, PZ Cussons, Crown, Lex, Brother, First Transpennine Express, Premier Foods, NUS and Hillary’s. Visit www.codecomputerlove.com for more information.

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For further information please contact: Katie Moffat, Code PR, tel: 07866 723626 or email: katie.moffat@codecomputerlove.co.uk

Published on: 12:00AM on 21st November 2008