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LOVEFiLM has joined forces with lastminute.com in an exclusive three year partnership deal - giving LOVEFiLM access to more than 3 million potential new users.

The new jointly branded DVD rental service can be found on lastminute.com’s UK homepage, where customers can browse the range of over 20,200 DVDs on offer from LOVEFiLM, simply by clicking on the DVD Rental section.

New subscribers will also benefit from an extended four week free trial offer – giving them a longer period in which to sample LOVEFiLM’s competitive pricing and service for free.

The new partnership between LOVEFiLM, the UK’s leading online DVD rental service and lastminute.com, Europe’s leading independent travel and leisure website has benefits for both parties.

Mark Livingstone, Chief Executive Officer of LOVEFiLM, says: "The partnership with lastminute.com is a great illustration of two like-minded companies joining forces to create a proposition that truly benefits their clientele.

"Both of us offer a spontaneous service with a feel-good reward at the end of it," he continued. "Customers who log onto lastminute.com are looking for that special deal – and with LOVEFiLM they will get it. 

Paul Shaw, UK Head of Lifestyle at lastminute.com, continues: "This deal with LOVEFiLM fits neatly with our mission to offer a comprehensive service for all our customers’ lifestyle needs - whether they are going out, going away or staying in. LOVEFiLM suits our customer demographic and brand appeal."

The deal also includes joint branding on LOVEFiLM DVD envelopes, and ticket wallets issued by lastminute.com. Access to the DVD rental site can also be found using the following address: http://dvd.lastminute.com

Published on: 12:00AM on 7th July 2004