LeadPoint, the world’s first lead exchange marketplace, has reported that it plans to attract more IFAs to lead generation over the coming months.

“We have over 1700 lead buyers currently signed up to LeadPoint. A significant number of these are IFAs and over the last few months this number has been growing steadily,” said Justin Rees, LeadPoint UK Head of Marketing. “The combination of a faltering mortgage market and the introduction of life insurance and ASU leads have attracted new types of customer to lead generation and LeadPoint. We plan to launch a whole new range of products such as pensions and investments leads which will continue to bring more IFAs to lead generation.”

LeadPoint currently trades Mortgage, Loan, Private Medical Insurance, Debt Management & IVA, Life Insurance, ASU and Home Insurance leads. Lead Buyers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up.

“In the IFA community, there has been some apprehension about using lead generation to source new business,” said Rees. “However, the current climate has forced many IFAs to look again at lead generation and many are now successfully buying leads. The perception of lead generation has changed dramatically from a year ago and it is now widely accepted as a very powerful marketing tool for financial advisers. As more and more consumers are going online first to find out about financial products and services, lead generation is something that can’t be ignored. At the same time, it is vital that advisers choose a lead provider that will help them understand how lead generation can work for their business. ”

LeadPoint’s technology brings buyers and sellers together in a truly unbiased marketplace. The company ensures a fair exchange by monitoring lead quality and customers themselves. The platform allows buyers to change orders in real time, and enables sellers to more efficiently sell leads and to enter multiple verticals simultaneously.

NOTES TO EDITOR
LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles, CA. For more information please visit LeadPoint on the web at www.leadpoint.com and www.leadpoint.co.uk.

Media inquiries:
Justin Rees, Head of Marketing, Leadpoint UK Ltd, +44 203 178 2179
justin.rees@leadpoint.com

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Published on: 12:00AM on 25th November 2008