Brighton based agency, SiteVisibility, the specialist SEO and PPC division of AI Digital Ltd have been appointed to improve the natural search performance of the LexisNexis Connect web portfolio. The leading global provider of magazines, journals and jobs sites for legal professionals, corporations, government, tax and accounting.

LexisNexis Connect required a proven search marketing agency to increase their online audience figures and create a highly attractive online environment for advertisers across their magazine and journal websites, jobs sites and professional supplier directory sites.

With search engines democratising the way we access information, combined with online advertising growth forecasted to be on a par with TV by end of the decade, LexisNexis Connect has responded to the shifting in advertising spend by embracing search engines.

The search marketing agency, SiteVisibility’s demonstrable knowledge of the publishing industry clearly positioned them as ideal partners to help the publisher face the challenges ahead.

Charles Barber, Head of Marketing and Online Communities commented” As our business model evolves we are investing in new technology’s that deliver vertically focused content users can analyse, explore and engage with, in order to better serve our customers and create new revenue channels. Our collaboration with SiteVisibility will ensure our efforts are highly visible in the search engines.”

The search marketing agency, SiteVisibility will develop search strategies to achieve maximum audience potential for 23 editorial, jobs, community and directory websites, thereby creating new and attractive value propositions for advertisers.

A team of four experts in natural search, social search, digital strategy and planning have been allocated to the project, which will commence in November 2008 and is likely to continue until 2010.

Damon Lightley, Managing Director of SiteVisibility added” We are very happy to be working with LexisNexis Connect and will bring our wealth of experience in the publishing sector to the campaign. Our recent award win in the publishing sector and extensive growth in this area, has been based on proactive account management and a service that provides tangible bottom line results.”

Other publishing clients have included IPC Media, Haymarket Publishing, William Reed, Incisive Media.

AI Digital, were awarded ‘Digital Training Provider’ of the Year 2008 at the Data Publishers Association in October 08.


For more information please contact:
Jason Woodford

T 00 44 (0)1273 733433

Notes to Editors:

About the AI Digital Group

AI Digital is a rapidly growing, award winning digital communications agency which employs 29 experts in Brighton working for clients across the UK and into Europe and North America.

AI Digital Ltd incorporates SiteVisibility (the 34th largest Search Marketing Agency in the UK according to the NMA Marketing Services Guide 2008), Academy Internet (which is one of the UK’s leading e-learning consultancies) and AI Digital which specialises in web, social media projects and campaigns for charities and brands which practice “responsible business”.

AI Digital builds long term digital relationships with clients including the National Trust, Fujitsu, Stannah, Specsavers, Cancer Back Up, ECPAT, Home Office, UNICEF, Department of Health, Damovo and others who share its values.

AI Digital is the creator of the most popular internet marketing podcast series in the world. The series can be found in iTunes top 10 business podcasts.

The company has achieved rapid profitable growth since 2002 as recognised by its ranking number 34 in the 2007 Deloitte Technology Fast 50, a ranking of the 50 fastest growing technology companies in the UK. In 2008 AI Digital were ranked in the Deloitte Technology Fast 500 EMEA. Rankings are based on average percentage revenue growth over five years. AI aims to be counted amongst the largest and most successful digital agencies in the UK by the end of 2010.

About Site Visibility
SiteVisibility is one of the top search engine marketing agencies in the UK and specialises in helping businesses to generate more visitors and customers from search engines and online communities in the Publishing, Recruitment, Telecommunications, Retail, Not for Profit/Charity, Professional Services, Travel & Financial Services sectors. Site Visibility is the specialist Search Engine Marketing division of AI Digital Ltd which won the 2007 DPA Search Engine Marketing Agency of the year award. SiteVisibility author one of the UK’s most popular search marketing blogs, Apple Pie and Custard and regularly publish whitepaper research.

Managing Director Damon Lightley is founder of SiteVisibility and has over ten years search & online marketing experience behind him. He was involved in setting up one of the first search engine optimisation services in the UK for an Internet Consultancy back in 1997. He implemented one of the first pay per click advertising campaigns using (now Yahoo Search Marketing) whilst working at the Financial Times ( and also helped government funded, Energy Saving Trust develop and implement its Internet & Web Marketing Strategy.

About LexisNexis
The LexisNexis Group
LexisNexis Group is the largest and fastest growing part of Reed Elsevier, the Anglo-Dutch FTSE-100 publisher and information provider. LexisNexis delivers comprehensive, trusted and authoritative legal, tax, business and news information worldwide. The headquarters are based in New York, with the Europe, Africa, Canada and Latin America (ECLA) division based in London. The two US divisions (US Legal Markets and US Corporate and Federal Markets) are based in Dayton, Ohio, with LexisNexis Asia Pacific based in Singapore.

LexisNexis in the UK
The UK division of LexisNexis is the country's leading professional information provider. We provide legal, tax, business, academic and public sector professionals with essential research and current affairs information. As the industry leader, LexisNexis makes premium information sources, such as Butterworths and Tolley, easily accessible by teaming them with advanced software and web technologies. This combination has transformed the business from an information provider into an integrated solutions provider. The transformation has been achieved through an aggressive strategy of organic and acquisitive growth. With over 1,000 staff in the UK, and 13,000 worldwide, LexisNexis is a truly global professional information provider.

Published on: 12:00AM on 25th November 2008