With the credit crunch beginning to have a clear impact on FMCG businesses, there is an urgent need to understand current trends in consumer behaviour. Today, Empathy Research announced it is to partner with TalkingRetail.com to create a new service that will offer greater consumer insight.

Empathy Research, the research division of Pigsback.com, will use targeted online surveys to generate Consumer Intelligence for TalkingRetail.com - the dedicated resource that provides retailers with the latest information about the industry and current developments. The surveys will cover a series of ‘hot topics’, ensuring TalkingRetail’s 80,000 monthly visitors will benefit from timely additional insight into consumers behaviour and attitudes.

Jo Malvern, director at Empathy Research, said: ‘At Empathy Research we are able to tap into a range of consumer groups with various interests and needs. The responses generated through the studies will allow retailers to gain further understanding of the way consumers are changing their behaviour in the current economic climate with regard to specific issues. With this Consumer Intelligence TalkingRetail.com are able to provide their users with some up to the minute, independent insight from consumers, which is sometimes difficult for B2B content providers to find.”

David Shrimpton, managing editor at TalkingRetail.com, said: ‘With the help of Empathy Research, we will be able to provide relevant, current content for the site. Frank consumer feedback is indispensible to our users, allowing them to modify their business offerings to meet consumers’ needs. Having worked with Empathy Research before, we know we will get the right results that will add real value to our site.”

The first ‘hot topic’ on the agenda will be alcohol pricing in supermarkets; this will be available both on the site and as a downloadable PDF file.

Published on: 12:00AM on 26th November 2008