The Steak Group, parent company of search-inspired communications agency, Steak, today announces the launch of a new business, Minute Steak, to address the search marketing requirements of smaller and niche businesses.

Minute Steak will provide paid search management services, including campaign set up, optimisation and reporting, to businesses who want specialist expertise but not a comprehensive agency service. The Minute Steak service has a two tiered offering to allow clients to choose the right package for them, with no minimum spend or long term contract. Clients will benefit from the knowledge and expertise held within the Steak Group, but at a level of pricing that makes quality paid search campaign management accessible for a wider range of businesses.

Speaking of the new venture, Minute Steak managing director Piri Ramazanoglu commented, “For some time we have been approached by clients who want to manage their search marketing in a professional manner but for whom the full-service agency model is a step too far. With millions of small to medium sized businesses and specialist companies in the UK we know there is a demand for this type of service. We’re looking forward to addressing that need and showcasing the benefits of successful search marketing to a new audience.”

The Steak Group’s chief operating officer, Tony Samios, added “This is a logical step for us. There is an opportunity to use the expertise within the Group to meet a different type of market demand. It shouldn’t just be brands with enormous marketing budgets that get to benefit from search engine marketing.”

Head of marketing & sales, Justine Wyness of lingerie and swimwear retailer BeCheeky.com, one of Minute Steak’s first clients, said “We are thrilled to be able to take advantage of the new Minute Steak service. As an online brand we know that search marketing will play a key part in our success, but we found our requirements couldn’t be met by the big agencies that are set up to service big budget, big brand business. We’re young, but growing fast, and Minute Steak offers us the right amount of help we need.”

About Minute Steak:
Minute Steak provides cost effective paid search marketing services to smaller budget advertisers who want specialist search expertise and account management at a level that suits their requirements and their budget.

Based in Covent Garden, London, Minute Steak is part of the Steak Group of companies that includes Steak, the search-inspired communications agency and the 2007 Interactive Marketing and Advertising Awards Media Agency of the Year.

More information can be found at www.minutesteak.co.uk.

For further information, please contact:

Tom Pearson
PR manager
tom.pearson@steakdigital.co.uk
020 7420 3545

Published on: 12:00AM on 26th November 2008