Exclaimer Awards Search and SEO Account to Cheeze

Exclaimer, a global provider of mail utilities and software add-on products for Microsoft Exchange, has signed digital direct agency Cheeze (www.cheeze.com) - a member of Digital Marketing Group plc, to its paid search and SEO account without a pitch.

Pete Oxlade, Group Account Director at Cheeze summarises the agency’s task and approach, “Our brief is to help drive trials and sales of Exclaimer software with businesses of all sizes, Microsoft resellers and IT consultants. We’ll be reviewing their Google Adwords campaign restructuring keywords, making creative more bespoke to searches to aid conversions and enabling Exclaimer to deep link to relevant product pages on other websites. Exclaimer is new to SEO so we’ll be doing a full audit of the site, improving its structure and building links and content to get them to the top of the natural search listings.”

Chris Crawshay, CIO, Exclaimer said of the appointment, “Our aim is to build a new niche in IT software. Quite simply, Cheeze showed us that they really understood our business and its goals and had the relevant experience and expertise to help us achieve those objectives.”


About Cheeze
Founded in 1999, Cheeze is one of the UK’s leading digital direct marketing agencies with a staff of 30 and a turnover of £13million. In 2007, Cheeze was acquired by the Digital Marketing Group plc for £9.5million.

The business continues to grow year-on-year through its unique combination of first-class service, cutting-edge digital marketing solutions and focus on delivering real profit that sees clients average a £20 return for every pound spent.
Cheeze offers a full range of digital marketing and advertising services including Search Engine Marketing (PPC), Search Engine Optimisation (SEO), Digital Advertising, Price Comparison Marketing , Digital Creative, Web 2.0, Strategic Consultancy, Media Buying and Planning and E-mail Marketing .In-house tools include Bid999™ for search marketing and BLAD for Blogvertising and Podvertising.

Clients include: Budget Car Rental, Holiday Cottage Group, Imaginative Traveller, AXA plc, BUPA, Transform Medical Group, RSPCA Pet Insurance and Canterbury of New Zealand.
In 2007 Cheeze was ranked 14th in New Media Age’s top 100 media agency rankings and in 2008 the agency took 10th place in its Marketing Services Guide search agency rankings.
Cheeze is a member of the IPA, DMA & SEMPO.

About Digital Marketing Group:

Cheeze is a member of the Digital Marketing Group which specialises in digital marketing. Digital Marketing Group plans, creates and executes communications across digital channels using the principles and skills of direct and database marketing.

In 2008 Digital Marketing Group was ranked third top marketing agency in NMA's Top 100 Interactive Agencies guide

For more information please visit: www.digitalmarketinggroup.co.uk.

For further information on Cheeze, please contact:
Kirsty Langan, PR consultant, Cheeze
E: Kirsty.langan@googlemail.com
M: 07779 583 594

About Exclaimer
Founded in 2001, Exclaimer’s software tools enable disclaiming, branding, signature, archiving, anti-spam, retention policy enforcement, mail store compression, and regulatory compliance for corporate email, to ensure compliance to both internal
requirements and external regulations. Easily installed on Microsoft Exchange Server, Exclaimer’s applications give the IT department control over the email system for the entire enterprise without altering the individual user experience. Installation
at the server level means that attributes attached to an email appear uniformly whether an email is sent from a mobile device, the desktop or webmail.

Today, Exclaimer is a global provider of mail utilities and software add-on products for Microsoft Exchange, with more than 20 million users worldwide. Exclaimer’s customer base consists of companies of all sizes, from SMBs to Fortune 500 companies.
For more information, please visit http://www.exclaimer.com/

Published on: 12:00AM on 1st December 2008