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Channel 4 has joined the Board of the UK Association of Online Publishers (AOP), the trade body representing the interests of online publishers from a spectrum of publishing heritages.

Andy Taylor, head of Interactive for Channel 4, will represent the broadcaster on the AOP Board, which also includes directors from the BBC, BSkyB, Emap, FT.com, Guardian Unlimited, Haymarket, and Times Online.

This follows the news that The Consumers’ Association, publisher of Which? magazines and books, joined the AOP Board in June. The Illustrated London News Group and Sift Group have also joined as affiliate members.

Said Andy Taylor: “Interactive has become a very important and dynamic part of Channel 4's business, with brands like Big Brother and Richard and Judy using red button technology, online voting, and telephony to reach new audiences, drive substantial revenues, and enhance the brands themselves. Channel 4 has a strong synergy with AOP objectives and is keen to work with the other quality online publishers within AOP to promote best practice, share knowledge and experience, and grow the industry we're operating in.”

Said Bill Murray, AOP chairman and managing director of Haymarket Motoring Publications: “It is great news that Channel 4 has decided to join AOP. This further demonstrates the number of traditional media owners that see the opportunity to distinguish the value of online offerings which deliver original content to consumers supported by successful, established brands.”

Said Rob Abercrombie, principle strategy analyst for Which? and new AOP Board member: “We're optimistic about the future of the internet as a place where publishers of good quality content can meet the needs of their customers effectively. Joining AOP was therefore an obvious move for us to make, and we look forward to sharing experiences with other leading online publishers.”

ENDS
Notes for editors:
The UK Association of Online Publishers (AOP) is an industry body that formed in July 2002 to present a unified voice to industry and Government, specifically to address the issues and concerns relating to all sectors of online publishing.

AOP currently represents approximately 130 online publishers. Board members include: Associated New Media, BBC, BSkyB, Channel 4, The Economist Group, Emap Media, FT.com, Guardian Unlimited, Haymarket, Independent Digital, IPC Media, News International, PPAi, Reed Business Information, Telegraph.co.uk and Which?.

For more information contact Alexandra White, head of AOP on 020 7400 7510 or email: alex.white@ukaop.org.uk.
Website: www.ukaop.org.uk

Published on: 12:00AM on 16th July 2004