Search engine marketing specialist, DBD Media, today announces that Football Superstars is the latest addition to its client portfolio. DBD Media will handle Football Superstars’ entire search account, managing both paid and natural search. Football Superstars is the world’s first virtual football world where members can play football matches in a massively multiplayer online gaming environment (MMOG) as well as socialise in bars and visit virtual stores.

The integrated SEO and PPC campaign will increase the new virtual world’s brand visibility across the major search engines and drive new user registrations. Search engine marketing will form a core part of Football Superstars’ integrated online marketing activity, which also includes viral and display advertising.

Nigel Muir, managing director of DBD Media, commented: “Football Superstars combines the power of the world’s most popular game with the huge interest in online gaming and virtual worlds. We believe that Football Superstars will grow to become a massive global success and are delighted to be able to help with its growth. As an engaging new online brand, Football Superstars understand the importance of running a tight, integrated search strategy to drive customer acquisition and our appointment is testament to that.”

Phil Booker, head of sales and marketing for Football Superstars, added: “Having met with the DBD Media team I had no hesitation in appointing them immediately. The company’s strong understanding of both SEO and PPC, and how the two must interact, impressed me from the outset. This really is the bread and butter of our marketing campaign and will instantly enable us to target key audiences effectively.”

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Notes to editors:

About DBD Media
DBD Media is an independent search engine marketing (SEM) specialist that delivers best practice paid and organic search. Founded in 2000, DBD Media’s success in driving customer acquisition and increasing online visibility for clients secured its position as one of New Media Age’s Top 20 search engine marketing agencies.

DBD Media’s team of experts take a strategic and transparent approach to search, collaborating with clients to ensure business and marketing objectives are at the core of search campaigns.
The company’s diverse client portfolio includes global brands, SMEs and charities across travel, finance, recruitment, retail, publishing and entertainment.

For further information, please contact:
Nina Howse
dbd@midnight.co.uk
01273 666200

Published on: 12:00AM on 1st December 2008