Response One Group, today announces the appointment of Ross Barnes as Head of Digital Media. In the pledge to put digital marketing at the centre of their offering and enhance customer satisfaction, Response One has selected Barnes to spearhead the digital planning team in this newly created role.

The move builds on the agency’s success in email marketing and looks to provide truly integrated media planning, giving clients holistic insight into their direct marketing campaigns.

“These are exciting times for Response One,” comments Managing Director, Patrick Sargeant. “We are currently experiencing a major growth in our digital activity and expect Ross and his team will add a whole new dimension to our proposition.

“In this digital age organisations can only expect to reach out to prospects in an engaging and efficient manner by successfully harnessing the relationship between on-line and off-line media. We have already demonstrated this with a number of clients this year and this appointment shows our dedication to continue to provide responsive and insightful campaigns for the organisations we work with,” he adds.
A seasoned search and affiliate director, Barnes has developed in depth knowledge of the Search and Affiliate Marketing arena in prestigious posts at Starcom and Aegis agency Vizeum.

Barnes who worked on clients such as Coca-Cola, HBoS and 20th Century Fox, comments, “Response One is in the perfect position to offer integrated marketing services to clients. With an existing 10 strong Data Planning team backed up by a dedicated and hugely experienced insight unit, the digital team has really hit the ground running. The key differentiator here is that by housing a specialist and integrated digital division within the agency, we’ll be able to truly delineate client results and see the real effect of all media touch points on the consumer; whether search, online display or direct mail.”

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About Response One

The Response One Group is a new breed of data solution providers with a unique integrated full service offering including: list and media planning, data intelligence, direct solutions and media sales. Our premise is simple really; excellence in all data disciplines balanced with a passion for what we do and an almost unhealthy dedication not just to get the job done but to take our clients further. Our knowledge, expertise and our people set us apart from any other data solutions specialist. We consistently deliver on our promise: to maximise the potential of your marketing. For more information, please visit their website, www.responseone.co.uk.

Published on: 12:00AM on 3rd December 2008