Insurance and investment group, LV=, has renewed its partnership with Latitude, extending their five year strategic relationship.

Latitude ( will continue to manage the LV= pay per click (PPC) strategy throughout 2009. This extended collaboration reflects the added value brought by Latitude’s approach of dedicated Client Services and PPC ( management teams. Latitude continues to be closely involved at a strategic planning level and is consistently delivering against tough return on investment targets set by LV=.

The initial campaign is part of an integrated marketing push from LV=, who continue to advance rapidly towards their aim to become a top five UK insurer by 2012. Designed to run in conjunction with ongoing car and home insurance TV campaigns it will present a powerful message, mirroring both online and offline campaigns at particular times of the day.

Vanessa Bence, Online Marketing Manager at LV=, said “We are very pleased with the work Latitude has done for LV= so far. We believe by extending the partnership we can maximise strategic growth opportunities offered in the coming year.”

Chief Executive Officer at Latitude Alex Hoye added: “The performance delivered by LV= and Latitude working together on a campaign strategy has yielded great results in 2008 and we hope it will continue to do so through the whole of 2009.”

Latitude’s expert PPC team, working with leading technology, will continue to test innovative paid search techniques to improve LV=’s quality score (Google’s relevancy metric) using Google’s recently modified format to produce an even more cost effective campaign.

Published on: 12:00AM on 3rd December 2008